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Personalisation In Rental Spaces Is The Future
Architecture + Design
|October - November 2020
In India, home ownership among the urban middle class appears to be low at present. The reason is multi-fold, with high interest rates and property prices among others acting as major disincentives for people looking to buy homes. Today, about 30% of urban Indians live in rental housing, as per a 2019 Knight Frank report.

What is intriguing is that our popular typologies have not addressed designing for tenant centric housing. Even while work opportunities have brought the younger generations to Tier 1 cities over the years, the cities themselves have not been allowed to accommodate this migrant diaspora.
As architects, we have not been able to break through the existing proponent systems to design successfully for dynamic tenure-based housing models.
While quite a few issues have been spotted in this typology of residential projects, the most daunting is the widespread acceptance of ‘renting’ as a ‘revenue generation mechanism’ for middle- and high-income families. This could easily be the reason that most renters feel disconnected to their homes, which in turn results in the failure of this model.
This story is from the October - November 2020 edition of Architecture + Design.
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