Top Five Trends In Pet Care

ADM, a global leader in human and animal nutrition, reveals five trends influencing pet nutrition, health & wellness

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ADM, one of the world’s largest nutrition companies and a leader in both human and animal nutrition, has shared five drivers that will shape the pet industry and propel market growth in 2023. These pet nutrition trends build on aDM’s broader annual outlook of global consumer trends that are influencing the food, beverage and animal nutrition industries. “Many of today’s consumers expect their pets’ foods to be made from ingredients on par with their own meals,” said Mark Lotsch, aDM’s President, Global Health & Wellness. “This increasing humanisation of pets is cultivating a holistic approach to pet well-being, including weight management, digestive health and customised, premium solutions. With these key consumer insights in mind, innovations in pet nutrition and wellness solutions will help satisfy pet parents’ latest demands.”

1. A Comprehensive Approach

Modern pet parents are treating their pets as good as—or better than—themselves. as human trends increasingly inform pet nutrition innovations, new ways to proactively support pets’ overall wellbeing will continue to emerge. Most pet owners are seeking out foods, treats and

supplements to help improve their pets’ physical and behavioural health. For instance, 57% of global pet owners say that health claims are important when choosing pet food to purchase, and 33% of Us pet owners would like to see calming and anxiety relief benefits in pet food and treats. additionally, consumers want to see evidence of treat and supplement effectiveness,

with label claims like “clinically tested,” “scientifically studied” and “vet recommended.”