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Nuffoods Spectrum Magazine - NUFFOODS Spectrum Feb 2025

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In this issue

Capturing mercurial profitability of short lifecycle beverages The Indian beverages market is characterised by a diverse range of categories, from traditional drinks like chai and lassi to emerging segments like health-focused beverages, energy drinks, alco-bev, and ready-to-drink (RTD) beverages. Consumer preferences are constantly shifting, influenced by factors such as seasonal/festive trends, health consciousness, changing lifestyles, and a growing demand for convenience. In this dynamic environment, the lifecycle of beverage products is often short, requiring companies to be agile and adaptive to stay competitive. Let’s examine some of the factors that impact the short lifecycle of beverage products in the Indian market, the challenges associated with it and viable strategies to manage short product lifecycles effectively.

Nuffoods Spectrum Magazine Description:

Publisher: MM-Activ-Sci-Tech-Communication

Category: Business

Language: English

Frequency: Monthly

NuFFooDS Spectrum covers Nutrition, Nutraceutical, Functional Foods, Dietary Supplements. It is an integrated B2B media platform for the Nutritional and nutraceutical industry covering Nutrition, Functional Foods & Beverage, Dietary Supplements, Ingredients and allied sectors.

The Monthly print issue of NuFFooDS Spectrum will cover in-depth stories on business and market, research and development stories in the nutrition, nutraceutical, Functional Foods, Dietary Supplements and Ingredients industry. Besides, it will cover news, trends and analysis, business and investment opportunities, technology breakthroughs, product features and event listings, quick insights about the Industry on regular basis. Whereas the online edition will cover the above all at regular intervals with daily updates on the industry.