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SPIRITZ Magazine - December 2025

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In this issue

As we step into the final month of the year, it’s clear that 2025 has reshaped India’s alcoholic beverages landscape in decisive ways. Among other milestones, the final quarter of the year also saw an unusually high number of product launches, driven by rising consumer sophistication, expanding premium consumption and the widening footprint of homegrown companies in domestic and international markets.
A major storyline was the strengthening relationship between alcobev players and the hospitality sector. Our cover story explores one of the most compelling trends in Indian hospitality: the rapid rise of tier-II and III cities as hubs for premium hotel development. Nearly half of all hotel deals in 2024 emerged outside metros, and 75 percent of the 42,000 newly signed branded rooms are located in these emerging markets. This wave of “trickle-down luxury” is reshaping demand and presenting new, high-value opportunities for alcobev companies.
Additionally, do read the thoughts of industry veteran Vijay K. Rekhi, whose journey mirrors the remarkable evolution of India’s alcobev ecosystem.
As we bid farewell to 2025, the year leaves us with a renewed belief in what coordinated effort, policy momentum and industry ambition can achieve.

SPIRITZ Magazine Description:

Publisher: Blue-Ink-Media

Category: Business

Language: English

Frequency: Monthly

Spiritz is India's most comprehensive magazine for the alcohol and hospitality industry, liquor lovers, hotels, bars and resorts etc. The entire spectrum of alcohol and hotels, bars, pubs and resorts, accessories, machinery and technology is covered prominently in this magazine.

All the issues of Spiritz magazine have been widely appreciated by the industry for its enriching content, ingenuity of ideas and lucid writing. Spiritz's growth in three years has been phenomenal, taking our print order to 27,000 plus copies.

The readers of Spiritz are upwardly mobile people who have a significant presence in their respective fields. These readers who are spread across the country and abroad, appreciate the regular flow of information on a variety of subjects. They include CMDs, Directors and top honchos of the alcohol industry, hotels, and bars and of other related sectors. Besides, most of the diplomatic missions, government officials, including Excise

Commissioners and Ministers of all the states and Hotel & Catering Institutes are our regular readers. A large number of liquor lovers also subscribe our magazine.

Impressed by the international looks, production quality and high class content, a good number of hotels and bars keep our issues in their suites, lobbies and bars. A large number of diplomatic missions are also on our regular subscribers' list.