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SPIRITZ Magazine - February 2025

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In this issue

As we move forward in 2025, we see a notable shift among consumer preferences towards premium alcoholic beverages. As highlighted in the cover story, this trend is bolstered by the country’s expanding network of luxury retail outlets and upscale bars. Amid this surge, Indian single malts achieved a historic milestone in 2023, accounting for 53 percent of total sales—marking a first to have surpassed international brands.

Michael Jacob from Bord Bia maintains that the Indian market is becoming a hotspot for Irish whiskey too, due to the rise in the premiumisation trend. However, despite India being the largest global whisky market, Scotch whisky occupies only a 2 percent share due to high import tariffs and regulatory hurdles. This, according to Mark Kent, CEO of Scotch Whisky Association, presents immense growth opportunities. Other spirits’ like tequila too are addressing this rising consumer preference which is why brands like Moët Hennessy are bringing out all-natural products that perfectly aligns with the growing Indian desire for craftsmanship, and luxury.

SPIRITZ Magazine Description:

Publisher: Blue-Ink-Media

Category: Business

Language: English

Frequency: Monthly

Spiritz is India's most comprehensive magazine for the alcohol and hospitality industry, liquor lovers, hotels, bars and resorts etc. The entire spectrum of alcohol and hotels, bars, pubs and resorts, accessories, machinery and technology is covered prominently in this magazine.

All the issues of Spiritz magazine have been widely appreciated by the industry for its enriching content, ingenuity of ideas and lucid writing. Spiritz's growth in three years has been phenomenal, taking our print order to 27,000 plus copies.

The readers of Spiritz are upwardly mobile people who have a significant presence in their respective fields. These readers who are spread across the country and abroad, appreciate the regular flow of information on a variety of subjects. They include CMDs, Directors and top honchos of the alcohol industry, hotels, and bars and of other related sectors. Besides, most of the diplomatic missions, government officials, including Excise

Commissioners and Ministers of all the states and Hotel & Catering Institutes are our regular readers. A large number of liquor lovers also subscribe our magazine.

Impressed by the international looks, production quality and high class content, a good number of hotels and bars keep our issues in their suites, lobbies and bars. A large number of diplomatic missions are also on our regular subscribers' list.