Entertainment
ADWEEK
As Twitter Turns 10, How Can It Convince Young Users to Show Up to the Party?
Despite what you've heard, the social network that changed how we talk to each other is still at the party.
10+ min |
March 21, 2016
ADWEEK
How Agencies Are Fighting Back Against Talent Raids by Tech Firms
Tech and marketing firms are hiring creative talent from agencies. Here’s how the agencies are winning them back.
8 min |
March 21, 2016
ADWEEK
Baseball Looks For Its Fountain Of Youth
Rob Manfred kicks off second season at the helm of MLB with an increased social play to win young fans back to the national pastime.
5 min |
March 28, 2016
ADWEEK
The March of The Chatbots
Despite the Tay debacle, brands from Barbie to Uber are hot on automated messaging platforms.
2 min |
April 04, 2016
ADWEEK
6 Ways to Connect With Millennial Influencers
In order to relate to the many, one needs to influence the few with deep, socially responsible activations.
3 min |
April 11, 2016
ADWEEK
Danielle Brooks on Broadway and Body Positivity
The Orange Is the New Black star on selfies, guilty pleasure TV and wh everyone loves Taystee.
3 min |
April 11, 2016
ADWEEK
Why Awards Are So Much More Than Trophies
It's not about winning, it's what comes before and after winning that moves us forward: the risk, the drive, the culture, the people.
3 min |
April 18, 2016
ADWEEK
Upfront With Samantha Bee
‘I can’t thank the celestial lords and ladies enough for the gift of this election season. It’s been incredible.’
5 min |
April 18, 2016
ADWEEK
These 18-Inch Dolls are a $600 Million Empire
Dainty, plastic and expensive, these 18-inch dolls are a $600 million empire.
3 min |
April 18, 2016
ADWEEK
Why More Brands Are Embracing Plus-Size Models
Marketers are embracing plus-size models as body-positive selfies and hashtags storm social media.
3 min |
April 25, 2016
ADWEEK
YouTube Is Ready to Take on TV-Sized Budgets
Google plots a multipronged strategy - using talent like Rachel Levin - to make its video arm the biggest draw for TV dollars.
10 min |
May 2, 2016
ADWEEK
Poetry In Motion
WHY COCA-COLA, UNDER ARMOUR AND MORE HAVE TAPPED POETS TO WRITE COPY FOR THEIR ADS.
3 min |
February 26, 2018
ADWEEK
Meet The Parents
WHY MOMS AND DADS HAVE SKILLS THAT CAN BE A HUGE COMPETITIVE AND CULTURAL ADVANTAGE
3 min |
February 26, 2018
ADWEEK
Let's Do It Live
MARKETERS CUT THROUGH THE CLUTTER BY CREATING ADS ON THE SPOT.
3 min |
March 5, 2018
ADWEEK
Ads Go Hollywood
WHY BRANDS ARE FAKING OUT CONSUMERS WITH CAMPAIGNS DISGUISED AS MOVIE TRAILERS.
3 min |
March 5, 2018
ADWEEK
Country Strong
WHY BRANDS LIKE KFC, BUDWEISER, WAFFLE HOUSE AND MORE ARE BUZZING ABOUT COUNTRY MUSIC.
6 min |
March 5, 2018
ADWEEK
Liquid Paper
HOW A PIONEERING SINGLE MOM’S INVENTION HAS BEEN FIXING TYPOS FOR 60 YEARS.
3 min |
March 5, 2018
ADWEEK
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
3 min |
April 16, 2018
ADWEEK
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
2 min |
April 16, 2018
ADWEEK
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
3 min |
December 4, 2017
ADWEEK
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
7 min |
December 4, 2017
ADWEEK
Fixing Marketing's Identity Crisis
By Reclaiming Their Data Destiny and Adopting an Indentity-based Approach, Brands Can Regain Their Swagger.
3 min |
July 24, 2017
ADWEEK
The Cutting Edge
How Bevel Founder Tristan Walker Applied Big Data to an Age-old Problem and Found Success.
5 min |
July 24, 2017
adweek
michele promaulayko
cosmo’s new editor isn’t just leading an iconic brand—she’s doing it on camera.
3 min |
january 16, 2017
adweek
five ways for brands to ignite star power
as the definition of celebrity changes, brands must go beyond chasing the latest shiny object and pretty face.
3 min |
october 10, 2016
adweek
more than a jerk
to promote organ donation, the martin agency creates a memorable, awful character.
4 min |
january 16, 2017
adweek
insuring a dream
bbdo crafts a clever metaphor for keeping kids safe for american family insurance.
3 min |
january 16, 2017
adweek
how the west was won
deutsch’s kim getty on marketing tech, l.a.’s rise and her earthquake survival skills.
4 min |
october 10, 2016
adweek
'silicon valley' gives an agency irl thrills
wpromote execs thought they were just having fun while renting out their space to an hbo comedy. instead, hollywood magic ensued and business boomed.
3 min |
october 10, 2016
ADWEEK
Dippin' Dots
THIRTY YEARS SINCE ITS INVENTION, THIS ‘ICE CREAM OF THE FUTURE’ IS STILL HELPING US CHILL OUT.
3 min |