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The World Is Its Office

ADWEEK

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April 9, 2018

London-Based The Social Element Has Been Geeking Out Online From The Get-Go.

- David Cohen

The World Is Its Office

Independent agency The Social Element may be based in London, but the world—and the internet—is its office. Founder and CEO Tamara Littleton worked on online communities with the BBC before starting the company in her London garage 16 years ago with a £10,000 loan from her parents. “We used to talk to each other on Internet Relay Chat,” said Littlet

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The Myth of White Space

'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'

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Brand Phelps

Can the greatest olympian in history be as dominant out of the pool as he was in it?

time to read

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Masters Of Their Domain

WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON

time to read

3 mins

April 16, 2018

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Winners' Playbook

BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN

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2 mins

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Flipping The Disruption Script

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time to read

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MCCann

All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl. 

time to read

7 mins

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