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Recalibrating Workspace Trends

Commercial Design

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March 2018

Amyas Wade, design director at Kinnersley Kent Design, shares his thoughts on prevalent industry themes

Recalibrating Workspace Trends

Designing with the end user in mind has always been central to our approach and our studio’s design philosophy. As we are being briefed, we ask questions to carry out our own research to better understand our clients’ aspirations. This ensures that each project has its own unique design response, with strong principles, an expressive identity and language. Our most recent project, the Aloft Al Ain Hotel, is evidence of this philosophy, seen in the property’s interiors that embrace the spectacular surroundings of the Jebel Hafeet mountains and the Hamza Bin Zayed Stadium. While trends sound transient, there are new directions to be seen in the design industry that are brought upon by different factors.

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