A NEW BLUEPRINT FOR E-COMMERCE WORKSPACES

Designed for the pace of e-commerce, the MAX Show Office conceived by, German design firm, Ippolito Fleitz Group, showcases how workplaces can be both deeply functional and profoundly human.

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Hangzhou stands today as the undisputed capital of China's e-commerce revolution—a city pulsing with digital entrepreneurship and home to over 55,000 companies that power the country’s online retail engine. Within this teeming ecosystem sits the expansive 264,000 m² MAX Technology Park, a vibrant hub where technology, creativity, and commerce intersect. It is here that the 2,200 m² MAX Show Office emerges as a benchmark project—an ambitious prototype that reframes what a next-generation workplace can look like for the tech and e-commerce sector.

More than a display office, MAX Show Office is a narrative about the future of work: interdisciplinary, collaborative, transparent, tech-enabled, and deeply human. At a moment when the digital economy is evolving faster than the spaces built to support it, this project offers an architectural response that is both grounded in functionality and elevated by imagination.

A workplace for a new era of innovation

The e-commerce sector thrives on speed, experimentation, and seamless communication. Innovation emerges not from isolated cubicles but from conversation across disciplines, departments, and ideas. MAX Show Office embraces this reality with a spatial strategy that prioritises collaboration and fluidity at every level. It responds directly to the expectations of a new generation of tech talent seeking workplaces that are dynamic, meaningful, and experience-driven.

Instead of confining the “office” to traditional workstations, the design frames it as an ecosystem: a place where diverse work modes (focused, communal, experimental, performative) coexist and enrich one another.

A lobby that performs like a manifesto