<div style="page-break-before:always; page-break-after:always">THE TRANSLUCENT iMAC was Jony Ive&rsquo;s first big hit after being promoted by Steve Jobs to senior vice president of design. It arrived, in 1998, on the cusp of the transition from cathode&ndash;ray tube monitors to liquid crystal displays, and although Ive&rsquo;s bulbous organic shape made a virtue of the cheaper but bulkier CRT, its successor would inevitably use a flat panel. The obvious way was to build in the electronics behind the screen. But, as told to biographer Walter Isaacson, that wasn&rsquo;t elegant enough for Jobs: &ldquo;Why have this flat display if you&rsquo;re going to glom all this stuff on its back?&rdquo;When Ive called round and took a walk with Jobs in his garden, his wife Laurene was growing sunflowers. The tall heads on narrow stalks sparked a new idea. Or perhaps that&rsquo;s one of Cupertino&rsquo;s many legends, and in fact Jobs simply picked between two concepts presented by Ive&rsquo;s team, one with the computer in the screen and the other with a box on which the LCD was mounted.Either way, the latter was chosen, and work began on a spine&ndash;like construction to hold the screen steady when a system of cables was tightened, allowing adjustment when released. It proved too complex, and instead design consultancy IDEO proposed a double spring&ndash;loaded arm, like an Anglepoise lamp, which Ive refined to one arm pivoted at each end. A broad bezel let users position the monitor without getting fingerprints on the 17&ndash;inch screen &mdash; a decision later echoed in the iPad &mdash; while a midrange Mac, complete with DVD drive, was squeezed into a matt white hemisphere.Starting at the same price as its predecessor ($1,299), the 2002 iMac G4 irresistibly recalled Luxo Jr, anthropomorphic animated mascot of Pixar, the studio co&ndash;funded by Jobs. A new classic was born.

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Girish Ramdas is the Co-founder and CEO of Magzter, a New York based startup that has been making waves in the global digital publishing business. Magzter has crossed 80 million users since its inception in 2011 from more than 150+ countries with 1000s of magazines, newspapers and books from more than 4,500 publishers worldwide. He has more than 25 years of experience in cross-platform publishing, including print, mobile, and Web development. During this period, he has co-founded and run three successful start-up businesses. He has enabled magazine companies to go digital and helps them monetize their content across the digital world. Girish's deep industry experience in online, mobile and publishing ecosystems has made him an expert in acquisition, marketing and monetizing digital content across platforms globally.

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Magzter Inc. is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 80 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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Magzter offers the world’s largest {{allyoucanread}} subscription service called {{gold}} which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

Magzter offers the world’s largest “All-You-Can-Read” subscription service called Magzter GOLD which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.