RSWM inks strategic partnership with HeiQ to offer anti-COVID fabric under Mayur brand
The Textile magazine|July 2020
Meeting the safety concerns of consumers and offering them a viable and secure solution against COVID-19, India’s leading textile manufacturer RSWM Ltd. has announced its latest innovation with the launch of anti-viral fabric range ‘ViroSecure’. The new range has been launched through a strategic technology partnership with HeiQ* that lends its antiviral Viroblock** technology to formulate a protective coating on the fabric to offer 99.99% protection against SARS-CoV-2 in just 30 minutes. With ViroSecure, RSWM is targeting 20 percent of sales in FY 2020-21.
RSWM inks strategic partnership with HeiQ to offer anti-COVID fabric under Mayur brand

Speaking on the launch, Mr. Suketu Shah, CEO and Business Head, Mayur Suiting and LNJ Denim said, “As the world reels under COVID-19 impact, we, as a company have the responsibility towards our consumers, and are committed to equipping them with the resources to adapt to this new normal. With a legacy of over five decades, RSWM has been offering innovative solutions in the suiting as well as denim segment and meeting the fabric demands of our discerning consumers. Towards this, we are pleased to launch the ViroSecure fabric range that offers anti-COVID protection against the spread and transmission of the pathogen. Together with our partner HeiQ, we aim to become a reliable choice for consumers to bring in a seamless continuity to our lifestyle, enabling a secure and future-ready environment. We are launching ViroSecure under our celebrated Mayur fabric brand, but will soon introduce the technology in our denim category under LNJ Denim. There is a significant uptake in the demand for the anti-viral fabric technology and with this; we are targeting 20 percent of the sales from the ViroSecure fabric in this fiscal.”

This story is from the July 2020 edition of The Textile magazine.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the July 2020 edition of The Textile magazine.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM THE TEXTILE MAGAZINEView All
Bullish growth prospects for Indian home textile exporters: ICRA
The Textile magazine

Bullish growth prospects for Indian home textile exporters: ICRA

Riding high on pandemic-induced lifestyle changes stemming from heightened consciousness about hygiene and increased prevalence of stay-at-home options, Indian home textile exporters are set to register robust performance during FY2022.

time-read
3 mins  |
August 2021
RAJAPALAYAM MILLS
The Textile magazine

RAJAPALAYAM MILLS

Focus on Modernisation, Capacity Expansion and Value added products

time-read
2 mins  |
August 2021
Sutlej: Leadership through Transformation
The Textile magazine

Sutlej: Leadership through Transformation

Green fibre project to enhance global competitiveness

time-read
7 mins  |
August 2021
GANESHA ECOSPHERE expanding Recycled Polyester Staple Fibre capacity
The Textile magazine

GANESHA ECOSPHERE expanding Recycled Polyester Staple Fibre capacity

The world is awakening to the pressing need to save the Mother Earth from drowning into the plastic pollution. People and countries across the globe are looking at alternatives to reduce the impact on the environment, and become more sustainable and greener.

time-read
3 mins  |
August 2021
WEAVERS IN POLE POSITION 2FAST accelerates performance with speed, quality and versatility
The Textile magazine

WEAVERS IN POLE POSITION 2FAST accelerates performance with speed, quality and versatility

Speed by name and speed in performance…the brand new 2FAST rapier weaving machine from SMIT is built for ultimate productivity. Its compact design combines maximum output rates with quality and versatility. Made in Italy, it echoes the country’s traditions of speed in motorsports, with competitive performance that is also environmentally kind.

time-read
3 mins  |
August 2021
TWINE SOLUTIONS Spearheading a revolution
The Textile magazine

TWINE SOLUTIONS Spearheading a revolution

A technology start-up that has developed a proprietary and revolutionary digital on-demand thread dyeing system and a digital dye-to-match colour application, Twine Solutions now has a partner in India to explore the growing textile industry even as it continues to develop new products and solutions for its global outreach strategy

time-read
6 mins  |
August 2021
KUSTERS CALICO completes 25 years of Indian operations
The Textile magazine

KUSTERS CALICO completes 25 years of Indian operations

Creates new benchmarks in the processing and finishing technology

time-read
6 mins  |
August 2021
Quality, efficiency and good service - this is what makes BRÜCKNER successful in Turkey
The Textile magazine

Quality, efficiency and good service - this is what makes BRÜCKNER successful in Turkey

The Turkish family-owned company ARIKAN Mensucat Industry and Trade Inc. was founded in 1993 and is located in Kahramanmaras, one of the southernmost cities of the country.

time-read
3 mins  |
August 2021
NESTLING TECHNOLOGIES' i-Spin, a game changer in the spindle monitoring segment
The Textile magazine

NESTLING TECHNOLOGIES' i-Spin, a game changer in the spindle monitoring segment

‘i-Spin’ spindle monitoring system now gets added to Nestling Technologies’ portfolio. As such, a variety of analysis such as the whole year performance of the ring frame, lot-wise performance, etc. is now available instantly, which can be viewed from anywhere across the globe.

time-read
3 mins  |
August 2021
Trützschler establishes the Trützschler Foundation
The Textile magazine

Trützschler establishes the Trützschler Foundation

The Mönchengladbach-based family-owned Trützschler company has created a charitable foundation: the Trützschler Foundation. The Foundation’s main focus is on supporting children and young people with learning and education, sport and exercise, and science and research.

time-read
1 min  |
August 2021