Alzheimer's: A Radical New Theory
Fortune|February 2019

Ethnobotanist Paul Cox has an unorthodox theory about what’s causing this devastating disease. Here’s why we should listen.

Rick Tet Zeli
Alzheimer's: A Radical New Theory

IN A SMALL LAB IN JACKSON HOLE, Wyo., 65-year-old Paul Cox believes he’s closing in on a treatment that might prevent Alzheimer’s disease. And ALS. And a host of other neurodegenerative diseases, for that matter. Cox, we should point out, isn’t a neurologist. He isn’t a physician of any kind. He doesn’t work at a big drug company or an academic medical center or a government laboratory. His ideas come from so far outside the mainstream of neurological research that you might think he’s crazy or deluded or worse. But then, some very credible people think he might be on to something big—which might make the improbable, quixotic story you are about to read one of the most important as well.

Our unusual tale begins with ethnobotany: the study of the way indigenous people use plants in their customs and diet. You see, Cox is an ethnobotanist, and a darn good one by all accounts. “You’d enjoy walking through a jungle with me,” he once told me. He’s a cheerful gray slouch of a man, quick-witted and sincere, given to club ties and blockish suits when he’s not rocking a fleece. But neurology? When it comes to the study of neurons—the critical cells of the central nervous system that degenerate and die in diseases such as Alzheimer’s and ALS—Cox describes himself as something of a piker. “One colleague says I know about as much neurology as a neurologist’s spouse,” he added with a grin.

Bu hikaye Fortune dergisinin February 2019 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

Bu hikaye Fortune dergisinin February 2019 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

FORTUNE DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
AI Isn't Coming for Your Job At Least Not Yet
Fortune US

AI Isn't Coming for Your Job At Least Not Yet

So far, the technology has replaced only a small number of workers. But the future risks many more.

time-read
5 dak  |
April - May 2024
THE TRUTH EVEN HE CAN'T DUCK
Fortune US

THE TRUTH EVEN HE CAN'T DUCK

Aflac's DAN AMOS has spent his 34 years as CEO selling insurance against illness and death. Now he has to confront his aging customers' mortality and his own.

time-read
10+ dak  |
April - May 2024
THE NEW HOLLYWOOD POWER PARADIGM
Fortune US

THE NEW HOLLYWOOD POWER PARADIGM

Inside the sisterhood of stars changing the narrative.

time-read
10 dak  |
April - May 2024
SAUDI ARABIA'S POWER PIPELINE
Fortune US

SAUDI ARABIA'S POWER PIPELINE

The oil earnings flowing from the most profitable company in history are helping the Saudi kingdom shake up the global economyand the old geopolitical order.

time-read
10+ dak  |
April - May 2024
THE [FOREVER] FOUNDER
Fortune US

THE [FOREVER] FOUNDER

Michael Dell turned his dorm-room PC company into the go-to hardware provider for 99% of the Fortune 500. Now the longest-standing founder-CEO in tech has a chance to cash in on the AI bbom—and make himself and his company bigger than ever.

time-read
10+ dak  |
April - May 2024
HOW BOEING BROKE DOWN
Fortune US

HOW BOEING BROKE DOWN

Boeing's strategy sent the stock soaring more than 1,000% over 20 years. But it contained dangerous flaws that are only now coming into view amid a drumbeat of terrible news.

time-read
10+ dak  |
April - May 2024
The Art of Banking
Fortune US

The Art of Banking

To appeal to the ultrawealthy, banks like UBS keep fine art-and art expertsclose at hand.

time-read
1 min  |
April - May 2024
Is the Bitcoin Bull Market Safe to Buy?
Fortune US

Is the Bitcoin Bull Market Safe to Buy?

ETFs have made Bitcoin investing easier than ever. But they may be adding air to a bubble.

time-read
5 dak  |
April - May 2024
Goodbye, Tough Guy
Fortune US

Goodbye, Tough Guy

More executives are going on all-male retreats to open up, feel less lonely, and build empathy.

time-read
4 dak  |
April - May 2024
Memo to Silicon Valley: Bring It On
Fortune US

Memo to Silicon Valley: Bring It On

New York City's Runway was the pioneering leader in Al-generated video for years. Now ChatGPT maker OpenAl is coming for it.

time-read
6 dak  |
April - May 2024