In this issue

Dogs with jobs
Dogs who put their lives on the line.

Housetrain your new puppy
Good advice for housetraining.

Emergency care
Learn how to respond in a medical emergency.

Dog breed finder
Find the breed profiles of over 140 different breeds, with an easy reference guide and fast facts about each...

Dog Directory Magazine Description:

Your complete guide to dog ownership

The Dog Directory is for anyone who wants to know more about their pets and responsible pet ownership. This annual publication is the complete guide to responsible dog ownership. Southern Africa’s Dog Directory is published by Animaltalk as an invaluable source of information on ownership of pedigreed dogs. It features over 100 breeds in full colour, articles on choosing a puppy, socialising, health topics and nutrition, training and breeding.

Dog Directory is, for many, the first step to an introduction into owning a dog. It also serves as a reference manual with contact details for registered dog breeders, dog clubs and associations, boarding kennels, grooming parlours, veterinarians, rescue schemes and product information. The Dog Directory is a comprehensive publication to be referred to over and over again.

Reader profile

First time dog owners, Breeders, dog lovers and owners
People that are specifically looking to buy the correct and right for lifestyle pedigreed dog.
Fall into the LSM 8 to 10 brackets
Dog enthusiasts, breeders and professional dog owners
Average age group of 27 to 49
Unique selling points

Established magazine that has been published annually for more than 17 years
1.5 million readers per year
The complete guide to responsible dog ownership
Over a 140 breeds shown in full colour
The only dog annual in South Africa
High reader interaction levels
Loyal reader base
Readers retain issues as a reference guide
Widely used by Veterinary clinics as reference guide for contacts to reputable breeders
Content

Thoroughly researched and expert advice from leading specialists on dog care and training in South Africa and abroad
Comprehensive dog breed finder over 100 breeds in full colour
Special focus on behaviour and training methods
Wild canines of the world
Breeder advice