Design technique is one of the key factors that distinguish professional retail florists from other flower vendors. Look inside this month’s issue for techniques and ideas to boost sympathy, party, prom, and everyday business!

In our final issue, we say goodbye to our loyal readers with a look back at Flowers& Magazine over the years, a celebration of our design contest winners, and an extra-special selection of floral design features to aid and inspire.

Now is the perfect time to plan holiday purchasing and merchandising with up-to-date themes and strategies. Also in this issue: inspiration for everyday and special-event design.

Does your fresh-flower inventory support your brand? Make headway with your customers by learning about the latest eye-catching new varieties and premium blooms.

Our spring and summer wedding issue is packed with design ideas, trend directions, and practical wisdom to help set your bridal business apart from the competition.

Mother’s Day and prom season offer terrific opportunities to capture new customers with your creative design expertise. Get your inspiration right here!

Step back and take a look at some of the larger currents that are shaping customers’ preferences and lifestyle choices today—and how they can be expressed in floral gifts and décor.

Woo new customers this coming Valentine’s Day with design and marketing ideas and the latest tips for long-lasting roses.

’Tis the season for celebration! Look inside to get inspired for party flowers from Christmas to New Year’s and beyond.

Get ready to make the most of the holiday season with fresh ideas for holiday gifts and décor.

Page after page of wedding bouquets and décor are joined by our report from this summer’s AIFD Symposium in an inspiration-packed fall and winter wedding issue.

Take inspiration from three design stories, each with a different approach to fall flowers and year-round sales. Then, help pick the winners in our annual design contest!

Trends and strategies for sales-boosting holiday display… playful design ideas for summer fun… and a look at how flowers can change the world!

Our annual buyers’ guide issue is packed with ideas, techniques, supplier listings and other resources. Find them right here on our website, all year long.

Your fresh-flower inventory is key to your competitive edge. Here’s how to make the most of it.

Here come the brides! Our spring and summer wedding issue is packed with beautiful ideas and useful techniques!

Be prepared. Get inspired. Stand out from the competition this Mother’s Day and prom season!

Nothing offers an opportunity to show what flowers can do—and the quality of your own shop’s floral creations—like sympathy design.

What themes and colors will motivate customers to buy in the coming year? Make use of our annual Trends Issue for creative take-away.

Make your Valentine’s Day the best ever with early and inspired planning.

Wintertime is party time! Get inspired for all kinds of holiday and in-season celebrations.

Get inspired for the holidays with sellable, innovative design ideas for floral gifts and custom décor.

How do you make sure the bride’s bouquet complements her dress? To begin, turn to this month’s feature that describes six popular wedding-gown silhouettes and the bouquet styles that flatter them best. Also in this issue: trendy themes and palettes for reception tables, and our annual AIFD Symposium report. 

With this issue we bring you inspirations for fall designs (both fresh and permanent), updates on lilies and hydrangeas, a report from a major fresh-flower trade fair, and—finalist entries in the annual Flowers& Design Contest! Scroll down to see them here as well, and vote for your favorites! 

Now's the time to start planning, buying and doing ahead for the holidays, Holiday Gardens Turn green and blooming plants into long-lasting, European-style gifts and decor, Modern Style A generous sampling from the new book Contemporary Floral Design.Take inspiration from the themes and techniques featured in this month's issue!

Long-lasting design ideas with plants, techniques for creating floral walls, and comprehensive listings for supplies and suppliers—it's all FREE and at your fingertips in the annual Flowers& Buyers' Guide issue!

Boost your fresh-flower savvy with the latest news and trends—plus, a flower-fashion-focused design extravaganza.Stretch your flower power with up-to-date market savvy and inspired design strategies.First,read all about he latest varieties and supply-chain trends.Then,check out our design portfolio featuring the hottest flowers going!My designs cascade like the passion of the day.Fresh for design.A sampling of the latest from the dynamic world of cut flowers.

Our Spring and Summer Weddings issue is loaded with elegant ideas and techniques to boost your wedding business.
Features:
How-To Can-Do :
Raising the bar on wedding style at Florabundance Design Days.
The Color of Love:
Wedding flowers in four fashion-forward themes and palettes ;
and much more...

Stand out from the crowd with appealing and distinctive design ideas for Mother's Day and prom season.

Mother’s Day designs with traditional appeal and a stylish twist

Prom flowers for the girl who wants gorgeous and all her own

Name that Hue Enrich your color vocabulary with a review of evocative color names.

In this issue, find inspired ideas for spring holidays (and everyday!) and for comforting, creative sympathy designs. 

Here Comes Spring! Celebrate the season with spring flowers and colors

Get inspired to create powerful sympathy expressions

Men Buying Roses What if that market made up 70% of your business—all year long?

July 2018

June 2018

May 2018

April 2018

March 2018

February 2018

January 2018

December 2017

November 2017

October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

Flowers& magazine is the industry’s premier floral design publication! For over 30 years, Flowers& has captured the hearts and imaginations of floral-industry readers. Our monthly columns include “Fresh Focus” which covers news in the production and distribution of flowers and foliage; “What’s in Store,” our showcase for innovative products; plus shop profiles, design contests, book excerpts, care & handling tips, how-to’s and much more!

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Flowers& Magazine - February 2018

Flowers& Magazine - February 2018

In this issue

Flowers& Magazine Description: