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What Drives Generation Flux On the cover and this page: Photographs by João Canziani In an era of rapid change, companies that operate with a sense of purpose have a competitive edge. Businesses as diverse as Chipotle, PepsiCo, and AgLocal—Naithan Jones’s startup that connects farmers to markets—are changing our economy by envisioning a better future, “If you choose the right purpose, people will be attracted by it.” ROBERT WONG Chief Creative Officer, Google Creative Lab...

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