ADWEEK Magazine - September 25, 2017
ADWEEK Magazine - September 25, 2017
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In this issue
IBM Watson’s Big Bet on Advertising.
LOCATION-BASED MARKETING A Slack chat with experts on the booming trend.
DATA POINTS What consumers think about shoppable media.
PERSPECTIVE How Tater Tots became a hipster restaurant staple.
Big Bang's Big Prequel
AS TV’S MOST-WATCHED SHOW WINDS DOWN, CBS BETS ON SPINOFF YOUNG SHELDON.
3 mins
‘Watch What Happens After'
BRAVO AND 360i TAKE THE NETWORK’S LATE-NIGHT SHOW TO SOCIAL MEDIA.
2 mins
Why Generosity Is Your Most Important KPI
THROUGH OPEN AND SUPPORTIVE COLLABORATION, ‘THE IDEAL SOLUTION BECOMES CLEARER MORE QUICKLY.’
3 mins
Can Watson Crack The Case?
WITH THE LAUNCH OF A NEW AD DIVISION, IBM PROMISES TO BRING NEXT-LEVEL AI TECHNOLOGY TO MARKETERS.
10+ mins
Q&A Tess Holliday
THE MODEL AND ACTIVIST TELL US WHY BRANDS NEED TO BE MORE INCLUSIVE.
8 mins
Whitney Robinson
THE NEWLY MINTED ELLE DECOR EIC BRINGS AN INSTAGRAM- TRAINED EYE TO A BELOVED FRANCHISE.
4 mins
ADWEEK Magazine Description:
Publisher: ADWEEK, LLC
Category: Business
Language: English
Frequency: Weekly
ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.
ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.
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