ADWEEK Magazine - September 18, 2017
ADWEEK Magazine - September 18, 2017
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In this issue
Media Plan of the Year Honorees.
MEDIA PLAN OF THE YEAR Adweek honors the most innovative media campaigns.
TALENT POOL Jesse Palmer’s journey from NFL player to DailyMailTV host.
PORTRAIT How influencer agency Clever creates viral events like “Batkid.”
Going All-In On Influencers
Why More Brands Are Bringing Social Power Players Into The Design Process.
3 mins
Signal Planning Removes Static
Smart Data Allows Media Execs To Stop Using Panels, Predictions—And Funnels—To Find Real Consumers.
4 mins
Jack Link's Inside The NBA
Carmichael Lynch Jack Link’s Jerky.
1 min
Big League Chew
How The Dugout Dream Of An Out-To- Pasture Baseball Player Turned Into A Home-Run Brand.
2 mins
ADWEEK Magazine Description:
Publisher: ADWEEK, LLC
Category: Business
Language: English
Frequency: Weekly
ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.
ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.
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