ADWEEK Magazine - August 21, 2017
ADWEEK Magazine - August 21, 2017
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In this issue
Q&A: LINDA YACCARINO NBCU’s ad sales chief scored a big upfront win.
Facebook and Apple’s AR play; Stoli teams with Atomic Blonde; NFL ratings preview; Mediapalooza: Part 2.
AUDIENCE TARGETING Why the trend is good for fall’s scatter market.
MOVER Entercom’s Mike Dee brings pro sports experience to radio.
ADWEEK Magazine Description:
Publisher: ADWEEK, LLC
Category: Business
Language: English
Frequency: Weekly
ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.
ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.
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