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ADWEEK Magazine - August 21, 2017

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In this issue

Q&A: LINDA YACCARINO NBCU’s ad sales chief scored a big upfront win.

Facebook and Apple’s AR play; Stoli teams with Atomic Blonde; NFL ratings preview; Mediapalooza: Part 2.

AUDIENCE TARGETING Why the trend is good for fall’s scatter market.

MOVER Entercom’s Mike Dee brings pro sports experience to radio.

ADWEEK Magazine Description:

Publisher: ADWEEK,-LLC

Category: Business

Language: English

Frequency: Weekly

ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.

ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.