ADWEEK Magazine - April 17, 2017
ADWEEK Magazine - April 17, 2017
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In this issue
Cover: Can new MTV president Chris McCarthy revive the legendary network?
Feature: How brands and agencies are handling the digital duopoly of Facebook and Google amid growing measurement concerns.
Data Points: Insight into what kinds of people are searching for shows that have been renewed for fall.
Trending: How networks are tackling upfront presentations this year; why publishers are on an ad spending spree; Brawny’s marketing pivot; is Iceland Tourism a victim of its own success?
At Upfronts, Bigger Is Better Again
After Moving Away From Big Annual Presentations, Some Companies Are Reversing Course.
3 mins
Why Media Brands Are Advertising
Publications Are Pushing The Importance Of Journalism—And Subscriptions.
4 mins
Lady in Red
How A Long-Overdue Package Update Landed Brawny On Ellen’s Show.
2 mins
Why LGBT Equality Is Good for Brands
By Embracing A Fully Diverse Workplace, Companies Benefit From Empowered And Engaged Employees.
4 mins
Who Wants Their MTV?
After Resuscitating Vh1, Chris Mccarthy Is Ready To Save Another Viacom Brand.
10 mins
Google & Facebook's Metrics Mystry
Marketers and agencies are pushing back on the digital duopoly of Facebook and Google after metrics and brand-safety snafus. Here’s how.
10+ mins
ADWEEK Magazine Description:
Publisher: ADWEEK, LLC
Category: Business
Language: English
Frequency: Weekly
ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.
ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.
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