Try GOLD - Free

ADWEEK Magazine - February 20, 2017

Go Unlimited with Magzter GOLD

Read ADWEEK along with 9,500+ other magazines & newspapers with just one subscription

View Catalog

1 Month

$14.99

1 Year $149.99

$149.99

$12/month

(OR)

Subscribe only to ADWEEK

Gift ADWEEK

Cancel Anytime.

(No Commitments) ⓘ

If you are not happy with the subscription, you can email us at help@magzter.com within 7 days of subscription start date for a full refund. No questions asked - Promise! (Note: Not applicable for single issue purchases)

Digital Subscription

Instant Access ⓘ

Subscribe now to instantly start reading on the Magzter website, iOS, Android, and Amazon apps.

Verified Secure

payment ⓘ

Magzter is a verified Stripe merchant.

In this issue

The Mobile Issue
Adweek honors the 12 most innovative mobile ad players
Profile Q&A: CEO of Niantic Labs John Hanke on how Pokemon Go shook up mobile retail
Trending: Why Facebook and Snapchat are spinning off mobile incubators; will marketers buy in to Google Preferred's six-second pre-roll ads?;star search for top TV ad sales chiefs down to Fox; why meditation apps are proving to be big business.
Data Points: Walking Dead midseason premiere viewership data, per Samba TV.

ADWEEK Magazine Description:

Publisher: ADWEEK,-LLC

Category: Business

Language: English

Frequency: Weekly

ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.

ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.