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ADWEEK Magazine - September 26, 2016

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In this issue

UFC HITS NYC - Ultimate Fighting Championship has amassed a global following bigger than baseball and major brand partners. As it enters the New York market, a look at why WME | IPG’s $4 billion powerhouse rules the ring.
The New Nielsen Under CEO Mitch Barns, the research giant revamps its image and expands its business.
NFL ratings fumble heading into Monday’s presidential debate.
Google’s Philipp Schindler on the mobile revolution; online presidential ad campaign stats; whither agency time sheets.
AT&T CMO Rick Welday on what to know about addressable ads.
Madison Avenue legend Linda Kaplan Thaler.
The best-selling bookcase in the world.
A Sony speaker that also lights up the room.
San Francisco’s Odysseus Arms.
Younger’s Sutton Foster.

ADWEEK Magazine Description:

Publisher: ADWEEK,-LLC

Category: Business

Language: English

Frequency: Weekly

ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.

ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.