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ADWEEK Magazine - Feb 01, 2016

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In this issue

The Super Bowl Issue

Prime-Time Blitz! With a winning, postgame time slot, The Late Show with Stephen Colbert goes for a ratings touchdown.

Ads to Watch - Amy Schumer and Seth Rogen for Bud Light. Marilyn Monroe for Snickers. It's an all-star line-up.

Happy Birthday 'Brand Bowl' From the Goodyear Blimp to Mean Joe Greene, a look back at a half-century of marketing moments.

Taco Bell preps for Sunday; creatives on Super Bowl themes; Levi's Stadium branding.

Postgame shows don't always score with viewers.

TBWAChiatDay's Rob Schwartz.

The official football of the NFL.

Siltanen & partners.

Wieden & Kennedy.

CBS sideline reporter Tracy Wolfson.

Bud-wei-ser.

ADWEEK Magazine Description:

Publisher: ADWEEK,-LLC

Category: Business

Language: English

Frequency: Weekly

ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.

ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.