ADWEEK Magazine - March 4, 2019
ADWEEK Magazine - March 4, 2019
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In this issue
Arc Awards
Honoring the best in brand Stroytelling
Smoke Signals
Marketers test different approaches as mainstream brands size up cannabis potential.
8 mins
Will TGIF Still Resonate?
One of TV's most successful brands returns but will it still resonate?
3 mins
The Push, Pull and Pricing Of Go-To-Market Investments
For finding new consumers and giving your brand acompetitive advantage.
4 mins
Mobile Banking Is Catching On
As digital payments grow globally, U.S. companies arequickly adapting to the new world order.
3 mins
Why The Future Belongs To CMO Collaborators
The CMO must be closely connected to internal teams and the consumers they serve
3 mins
Bop-It!
How A Riff On A Tv Remote Control Led To A Groundbreaking Interactive Toy.
3 mins
The Barbie Doll
On the eve of her 60th birthday, a look at. America's most primped, perfect and polarizing plaything.
3 mins
This Is Your Brain On Marketing
Brands toy with sensors to better understand their customers.
3 mins
California Dreamin' Of Data Privacy
Will the state’s consumer protection act be a nightmare for brands?
3 mins
The Super Bowl Forever Altered The World Of IP
How the mother of all football games became the most vigilantly guarded brand name in America.
2 mins
Agencies Scramble Over OTT
Investment teams try to get up to speed while they educate clients.
3 mins
Eryk Rich
Deutsch’s Head Of Music Straddles The Record And Advertising Industries.
2 mins
Initiative
Today’s media agencies face a new slew of challenges, as more clients slash budgets, issue RFPs and take everything in-house, from planning to programmatic. But clients aren’t the only ones making big changes. Both OMD and Initiative bounced back from challenging years with strategic pivots, picking up new business from brands like Daimler Mercedes, Liberty Mutual, Revlon and the U.S. Army. Breakthrough network Essence transcended its reputation as Google’s digital resource to score new partnerships with BP, Peloton, T-Mobile and more while doubling its headcount and adding 11 offices around the world. On the work front, these shops proved their media mettle with headlining campaigns for Amazon, McDonald’s, Target, USA Network … and who could forget the International House of Burgers? Read on to find out why these three earned Adweek’s Media Agency of the Year honors
5 mins
Essence
A strong vision and a key investment from holding company WPP Fueled an incredible year.
5 mins
OMD
The agency clawed it's way back to the top by making ‘better decisions, faster’.
6 mins
Executive Of The Year Television: Kathleen Finch
CHIEF LIFESTYLE BRANDS OFFICER DISCOVERY INC. She oversees the top cable networks among womenand is leveraging the power of the entire Discovery-Scripps portfolio.
2 mins
Creator Of The Year Television: Kenya Barris
After shaking up television with hit shows Black-ish and spinoff Grown-ish, hes left broadcast for a lucrative deal to do it all over againthis time on Netflix.
2 mins
Executive Of The Year Digital: Brian Lesser
Why AT&T is betting on this former agency chief to revolutionize its advertising, analytics and media buying.
1 min
Editor Of The Year Publishing: Dean Baquet
EXECUTIVE EDITORTHE NEW YORK TIMES Hes reorganizing the newsroom for the digital era, all while breaking some of the years biggest political and cultural stories.
2 mins
Attention, InstaShoppers!
The photo-sharing site is warming up to commerce, but will consumers buy in?
3 mins
Video Advertising And Technology Go Hand In Hand
Unique content resonates with clients and audiences.
3 mins
Local Talent
In Some Parts Of The World, Regional Ecommerce Players Have Found Ways To Edge Out Amazon And Walmart.
6 mins
Ouija
How A 19th Century Talking Board Became A Hit For Hasbro And A Fright For Everyone Else.
3 mins
Adam Calvert
Instead Of Going For The Jugular, This Mullenlowe Creative Director Aims For The Funny Bone.
2 mins
How The League's Super Bowl Spot Will Kick Off Its Centennial Celebrations
The NFL is kicking off its 100th-season celebrations with a Super Bowl spot featuring 1 fancy banquet, 50-plus football greats from the past and present, 3 of the sport’s female stars, 1 of the world’s top fortnite players and 1 epic, cake-crushing fumble. And Adweek was on set to capture the play by play.
9 mins
Why Brands Are Increasingly Tying Their Big Game Buys To A Cause
Why brands are increasingly tying their big game buys to a cause.
3 mins
100 Cutting Edge Leaders In Marketing, Media and Tech
Presenting the 100 innovative leaders changing the game in media, marketing and technology.
10+ mins
Get Your Geek On
WHAT MARKETERS CAN LEARN FROM TAPPING INTO PASSION.
4 mins
Open For New Business
The Sharing Economy Has Come To Clothiers Ann Taylor And Express.
3 mins
Essie
How A Trip To Vegas Launched The Famous Nail Polish With A Thousand Shades.
3 mins
ADWEEK Magazine Description:
Publisher: ADWEEK, LLC
Category: Business
Language: English
Frequency: Weekly
ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.
ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.
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