Hi!! Magazine is Sri Lanka’s first and premier society magazine and now in its 11th year. Begun with the concept of portraying Sri Lanka in a positive light, Hi!! put within its pages the high fashions of the gliteratti and the literati, parties and the glitz and glamour of not only Colombo but also of major cities around the world where Sri Lankans gather. It also features trendy Conde Nast winning boutique hotels, resorts and restaurants, the Who’s Who from Hollywood to Bollywood, tourist attractions like whale and dophin watching, what to do and how to do it – with Hi!! projecting Sri Lanka as the ultimate tourist destination.