食品商業(Marketing & Management in Food Retailing) - May2016Add to Favorites

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スーパーマーケットは「食材を買う場所」から「食事を買う場所」「食事をする場所」へと変貌しつつある。イオンが「イオン フードスタイル」として「内食」と「外食」の融合を図った店づくりを進めている。最新店の売場を事例に、青果、鮮魚などの各部門がどのように変化しているか、提案をしているか、をレポートした。 また、現代のスーパーマーケットの競争は、品揃えと食生活提案の競い合いでもある。その中身を決めるキーマンはバイヤーである。いま、バイヤーは何を考え、何を提案しようとしているのか。平和堂、ハローデイ、サニーマートなどチェーン各社の優秀バイヤーをレポートした。 Supermarkets are becoming transformed into a " place to buy a meal " from the " place to buy food ," " place to eat ." Aeon has made ??the store a development that aimed at the fusion of the "Aeon Food Style " as the " inner food ", " eating out " . In case the latest store sales floor , fruit and vegetables , or each department , such as fresh fish is how to change , or have a suggestion , was to report . In addition , the competition of the modern supermarket is also competing in the assortment and diet suggestions . Key person to determine its contents is a buyer . Now , the buyer thought what , what you are trying to propose . , and report an excellent buyer of chain companies such as Heiwado , Halloday,Sunnymart .

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