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東京オリンピックに向けて、急増する訪日客。都心部の百貨店、専門店中心に家庭電気製品、化粧品などの売れ行きが急増中だ。「インバウンド」と呼ばれるこうした需要を確実にとらえる店舗間バトルが始まっている。そのほか、菓子など食品の一部に、日本ならではの商品が思わぬ支持を集めている。インバウンドWARSは日本の良さを再発見、アピールする戦いでもある。 そのほか、西友CEOのスティーブ・デイカス氏の特別インタビューを掲載。 Visit customers who towards the Tokyo Olympics , to surge . Department store of the city center , shop center in household electrical appliances , but sales are rapidly growing , such as cosmetics . Store between battle to capture these demand surely called " inbound " has begun . In addition, in some foods such as confectionery , Japan unique products has attracted the support that unexpected . Inbound WARS re- discover the goodness of Japan , is also a battle to appeal . In addition, posted Steve Decasu 's special interview of SEIYU CEO.

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