販売革新(Revolution in Retailing) - December 2016Add to Favorites

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「個人消費の停滞」「景気の先行き不透明」「デフレ回帰の動き」――多くの中間期決算を迎えた流通小売企業からこんなフレーズを聞いた。しかし、こうした環境を業容拡大のチャンスと捉え、さらなる成長に向けた戦略を練る企業がある。今月号は、中間期決算で好調を維持している注目企業のトップに、この閉塞感を打ち破る「次の一手」を聞いた。

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