販売革新(Revolution in Retailing) - July 2016Add to Favorites

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イオンリテールが大きく変わろうとしている。GMS改革の最終手として打ち出した「AEON STYLE」。食品、住居関連など、GMSのカテゴリーを、顧客のTPOSに合わせ、「ユニット」として、作り変え、より上質な提案を行うもの。そのための企画、生産、販売の現場への密着レポートを行った。 その他、増収増益を続ける「ドン・キホーテ」の大原孝司社長にインタビューを行った。ディスカウントと大型化で成長した同社の戦略を聞いた。 その他、2015年度のチェーンストア各社の決算解説を掲載した。 Aeon Retail is about to change significantly . It was launched as the final hand of the GMS reform " AEON STYLE " . Food , such as housing -related , the category of the GMS, according to the customer of TPOS, as a " unit " , to make change , to perform a more quality proposals . Planning for the , production , adhesion report to the sale of the site was carried out . Others , were interviewed in Takashi Ohara president of continued sales and profit growth , " Don Quixote " . I heard the company's strategy to grow in the discount and large in size. Others , posted a closing commentary of chain store companies of 2015 .

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