販売革新(Revolution in Retailing) - April2016Add to Favorites

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2016年の流通業界の課題とは。少子化、高齢化、地域間格差、増税など。消費にとって逆風が続く中、経営者、学者、コンサルタントなど有識者13人に取るべき対策を聞いた。また、有力企業の現場での取り組みを、「商品開発」「人材開発」「マーケティング」「顧客サービス」「店長」などさまざまな業態、職種から50人を抽出、最前線の取り組みをレポートした。 The challenges of the chain store industry in 2016 . Low birth rate , aging , regional disparities , such as tax increases . Among the subsequent headwinds for consumers , heard Exective , Academics , the measures to be taken in 13 people experts such as consultants . In addition , the efforts in the leading companies site , " product development ", " human resource development ", " marketing ", " customer service ", " manager " , such as a variety of business categories , the 50 people from the job was extracted and report the forefront of efforts .

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