販売革新(Revolution in Retailing) - November2015Add to Favorites

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セブン&アイのネット戦略が始動した。11月、同社はセブンイレブンはじめイトーヨーカドー、西武百貨店などグループ店舗とネットを融合させた「omni7」を立ち上げる。最強チェーンであるセブンイレブンを軸とした「omni7」はチェーンストアのネット戦略の新次元を見せるはず。同社の戦略を、過去の取り組み、トップである鈴木敏文氏の語録の変遷から解説した。 その他、画一化、標準化の限界面が取り上げられる中、「チェーンストア経営」の踏襲すべき点と見直すべき点を識者に語ってもらった。 Seven & i Net strategy has started . November , the company launched the " omni7 " which began Ito-Yokado , fusing the Group stores and the net , such as Seibu department Seven-Eleven . Strongest which is the chain Seven-Eleven was the axis " omni7 " is supposed to show a new dimension of the net strategy of chain store . The company's strategy , I was commentary from the transition of the past efforts , Mr. Toshifumi Suzuki is the top of the sayings . Others , standardized , in the limit surface of standardization is picked up , I had told the experts the point to be reviewing a point that should be followed in the " chain store management" .

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