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販売革新(Revolution in Retailing) - August 2015Add to Favorites

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イオン、イトーヨーカドーから三越、セブンイレブン、そしてH&M、IKEAの外国資本まで、日本における国内外各社の有力小売業の戦略店舗50をピックアップした。「商品政策」「(オムニ対応など)チャネル政策」の視点から企業の戦略性と方向性を解説した。その他、アウトレットモールの2大企業である三井不動産、三菱地所の両トップにこれからの出店政策と集客対策を聞いた。 Aeon , Mitsukoshi from Ito-Yokado , Seven-Eleven , and H & M, to foreign capital of IKEA, we picked up a strategic store 50 domestic and foreign companies of leading retailers in Japan . Were describes the strategic and direction of the company from the point of view of the "product " policy " ( Omni , etc.) channel policy " . Other , Mitsui Fudosan the Mitsubishi Estate are two large companies of outlet mall , I heard the future of store openings policies and attract customers measures on both companies .

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