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販売革新(Revolution in Retailing) - June2015Add to Favorites

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イオンが展開する2大ショッピングセンター。埼玉県越谷市の「レイクタウン」と沖縄県の「ライカム」。前者は日本最大SCとして華々しくオープンしてから7年後の大改装。後者はリゾート対応型のSCとして新規オープン。県内人口140万の沖縄に合って、年間入店客数1200万人を計画する。2大SCのレポートにより、日本のこれからのSCのあり方を探る。 2 super regional shopping center Aeon is deployed . Saitama Prefecture Koshigaya of " Lake Town " and Okinawa Prefecture " Rycom " . The former large renovated since the spectacularly opened as Japan's largest SC after seven years . The latter is a new open as SC resort corresponding type . The match in Okinawa Prefecture population 1.4 million , is planning a 12 million people a year customer traffic . 2 by the large SC of the report , we explore the way of the SC from this of Japan .

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