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商業界(The Journal of Retailing) - November2016Add to Favorites

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低価格競争から抜け出すためには、「お値打ち商品」の発掘が必要だ。あなたの店にとって、お客さまに喜んでもらえる「お値打ち商品」と何か。衣料品、靴などで、全国各地の国産品を仕入れ、通信販売を行う「ファクトリエ」、100円均一パンで定評を集める京都のベーカリーショップなど実践例を掲載した。 その他、2017年の販売テーマとは何か。販促コンサルタントの竹内謙礼氏は「プレミアム デフレ」(安さと付加価値を備えた商品が求められる)「主人公症候群」(SNS、イベント等 自分参加型の消費に進む)の2つを挙げる。2017年は、より顧客の嗜好と行動をとらえた販売対策が必要となる。 In order to get out of the low-price competition, we need excavation of "value for money products". For your shop, get willing to customers "your value Something hit products ". Clothing, shoes, etc., purchase a nationwide domestic products, "Factlier" to communicate sales, reputation for 100 yen unitprice bakery It posted a practice examples such as the Kyoto bakery shop to collect. Other, What is the selling theme of 2017. Mr.Takeuchi Kenrei. promotional consultant is equipped with a "premium deflation" (safety and added value Commodity is required) "hero(heroic) syndrome" (SNS, the process goes to consumption, etc. of their own participatory events) cited two of. 2017, more customers Sales measures that capture the taste and action is required.

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