Point of Purchase Magazine - May 2017Add to Favorites

Point of Purchase Magazine - May 2017Add to Favorites

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In this issue

Food Retail @ India
Adding Oomph To Food Retail 08
Category Focus
Capturing A Nation With A Major Sweet Tooth 10
POP Parade 14
International POP 28
In-Store Activation
Magnum 32
MTR 34
Lipton Ice Tea 36
Leonardo Olive Oil 38
Brand Talk
A. Mahendran, MD & CEO, Global Consumer
Products Ltd. 40
GT Focus
ShopX 42
Regional Focus - Kolkata
Introduction 46
Klik Advertising 48
Archana Engineering 48
Accuracy Multimedia 49
Sigma Scan Systems 49
Stylo Maximage 50
Excalibur 50
Concern Events & Promotions 51
Natural Arts & Signage System 51
Wonder Images 52
Graffiti Signgraphics 52
Calcutta Neon 53
Sunrise Media & Effects 54
Ilina Signage & Engineering 54
Packaging Design
Vaishnavi Mahendran (India) and
Zarko Dumicic (Croatia), BLOK 56
Market Insight
Deep Agarwal, Regional Sales Director – India, Zebra
Technologies APAC. 58
Column : Shopper Marketing
Mike Anthony, Founder & Global CEO, Engage - A
Global Management Consultancy 60
What’s New
Just Signs India Pvt. Ltd. 62
Resource 63

Point of Purchase Magazine Description:

PublisherVJ Media Works Pvt Ltd

CategoryBusiness

LanguageEnglish

FrequencyMonthly

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.

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