Food Retail @ India
Adding Oomph To Food Retail 08
Category Focus
Capturing A Nation With A Major Sweet Tooth 10
POP Parade 14
International POP 28
In-Store Activation
Magnum 32
MTR 34
Lipton Ice Tea 36
Leonardo Olive Oil 38
Brand Talk
A. Mahendran, MD & CEO, Global Consumer
Products Ltd. 40
GT Focus
ShopX 42
Regional Focus - Kolkata
Introduction 46
Klik Advertising 48
Archana Engineering 48
Accuracy Multimedia 49
Sigma Scan Systems 49
Stylo Maximage 50
Excalibur 50
Concern Events & Promotions 51
Natural Arts & Signage System 51
Wonder Images 52
Graffiti Signgraphics 52
Calcutta Neon 53
Sunrise Media & Effects 54
Ilina Signage & Engineering 54
Packaging Design
Vaishnavi Mahendran (India) and
Zarko Dumicic (Croatia), BLOK 56
Market Insight
Deep Agarwal, Regional Sales Director – India, Zebra
Technologies APAC. 58
Column : Shopper Marketing
Mike Anthony, Founder & Global CEO, Engage - A
Global Management Consultancy 60
What’s New
Just Signs India Pvt. Ltd. 62
Resource 63

INDIA'S ONLY MAGAZINE ON SHOPPER MARKETING

Market Updates

Cover Story

Tech Start-UP

‘Retailers have started realising the value of analytics’ 

‘Any solution has to be linked to the business objectives’

Tech Solution

How Panasonic’s new shelf labelling solution will boost retail efficiency

Event Buzz

Green printing: Mapping the way ahead

Brand Talk

Deepak Chhabra, MD Tupperware India

Rewins Raj – Head of Retail at Matrimony.com

Saumitra Prasad,CMO, Kokuyo Camlin

Komal Agarwal, Marketing Director, Pebble Mobile Accessories

Retail Talk

Mukesh Kumar, CEO, Infiniti Mall

Column

Shankar Shinde, Managing Partner, Geometry Encompass

Shopper Marketing

Arti Singh, Vice President Madison Retail Paradigm

News

In-Store Asia 2020 set to chart new retail possibilities

Resource 

Calendar

Market Updates

International POP

Cover story

Recycling in the POP industry: Who will take the lead?

Brand Talk

Anshul Agrawal, Director, Zed Black - MDPH 

Vinay Chandran, VP, Marketing, Melam 

Venu Srinivasan, MD, Leo Coffee

Tech Startups

Anand Prabhu Subramanian, Co-founder & CEO, Infilect Technologies 

Ashish Jhina - COO & Co-founder, Jumbotail

Shopper Marketing

When shopper insights drive merchandising designs 

‘Great POS solutions need more than quantitative data

Brand Baaja

Red bull kicks off festive high in stores

Technology

‘Retail brands would need to understand the whole consumer journey’ 

How Walmart approaches last-mile convenience

News Roundup

Resource

Calendar

Market Updates 

Cover story

When packaging tells the brand story … 

Case Study

Ashwini Deshpande, Co-Founder, Director – Elephant Design 

Raviraj K Joshi, Creative Director - Design

Month Focus: POP

Industry What next for the POP industry? 

POP Industry Gallery 

‘Industry can get future ready with global best practices’

Brand Baaja

Once upon a Forky in stores! 

Showering offers: More Retail’s monsoon carnival

Sponsored Content

How Dunzo is redefining product sampling to drive consumer demand

Retail Talk

Arvind Mediratta, MD & CEO, METRO Cash & Carry India

Brand Talk

Ashni Biyani, Managing Director, Future Consumer Ltd

Research Talk

Piyali Konar, Executive VP, Insights Division, and Practice Lead, CX, South Asia, Kantar

News Roundup 

Resource 

Calendar

About Point of Purchase Magazine
India's only specialized monthly magazine on Point of Purchase Shopper Marketing, was launched in 2000 to add value to the shopper marketing Industry by providing news and information on shopper marketing, retail promotions review of POP Products, Consumer insights and information on service providers, This magazine is read by a majority of POP marketing agencies, brand marketers and service providers in the Industry.

INDIA'S ONLY MAGAZINE ON POINT OF PURCHASE

Shop In Shop Bosch Home Appliances Engages Consumers With Interactive SIS.

Retail Talk Kirana11: Unravelling The Potential Of Indian Grocery Biz.

POP June edition

It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.

The A Word - Artificial Intelligence in a eTail.

Funskool eyes big for Indian Toy Market Spreading The Magic of Aroma Therapy and more...

POP February edition.

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail.

Category Focus - Mobile Handset
The New Ways of Retailing Mobile Handsets 8
Industry Focus
GST & The POP Industry 14
In-Store Activation
Britannia Good Day entices shoppers with ‘Festival of
Smiles’ in-store activity 16
POP Parade 18
GT Focus
We plan to be present in 50,000 GT outlets covering
80 towns of India 22
Brand Talk
IRIS to add 5 more EBO’s in their retail network
by end of next fiscal 24
Packaging Design
Impact, Consistency And Global Appeal 26
Retail Analysis
Organised retail is a tool of social change:
Paco Underhill 28
In-Store Experience
USHA enhances shopper experience in its stores 30
In-Store Asia 2018
EuroShop enters Indian retail market with
In-Store Asia 2018 32
Shopper Marketing
Creating A Seamless Brand Story: 34
POPAI UK & Ireland Awards 2017 36
New Material
Palram introduces multilayered PVC sheets for sign and
display applications 52
Coming soon at
In-Store Asia 2018 54
Resource 62
Calendar 66

Category Focus - Packaged Food
Luring The Indian Palate 8
POP-Logistics
Deploying it right! 14
POP Parade 18
GT Focus
Breaking the clutter at GT! 22
Brand Talk
Ruchi Soya Industries Limited 24
Packaging Design
Creating an icon of recognition 26
Shopper Marketing
Emotion – The Future of Competitive Advantage 28
POPAI UK & Ireland Awards 2017 32
New Material
Nilkamal launches BubbleGUARD material for VM,
kiosks and signage 52
Coming soon at
In-Store Asia 2018 54
Resource 62
Calendar 66

Category Focus - Personal Care
Getting the beauty quotient right! 8
Brand Talk
Unibic 14
Surji Agro Foods Pvt. Ltd. 16
In-Store Activation
Ferrero 18
GT Focus
Zedblack’s smart path for success at GT 20
POP Parade 22
International POP 28
Packaging Design
Red Bull 30
Designer People 32
Shopper Marketing
Arti Singh, Hyperspace 36
Column
What Brand Teams Need to Know About Shopper
Communications 38
Signage
Godrej Nature’s Basket 40
In-Store Asia 2018 Exhibitor
8 teen 0 one 42
Printing & Graphics
XAAR – Printing Ahead 44
Machine & Materials
ColorJet launches 3.2 metre UV LED Roll to Roll Printer
VULCAN for Indian market 45
Coming soon at
In-Store Asia 2018 46
Resource 54
Calendar 58

Cover Story
SPAR India Goes High On Tech 08
Category Focus - Kitchen Appliances
Upgrading The Humble Indian Kitchen 12
In-Store Activation
L’Oreal 20
Royal Canin 22
Digital Download
Spencer’s Retail & Enkon bring smart shopping carts 24
Rural Marketing
HUL & Virtual Veda partner for Project ‘SPARSH’ in rural
India 26
Brand Talk
Dr Bubbles 28
Kutchina 30
POP Parade 32
International POP 36
Packaging Design
Lemon Design 38
Column
Making Every Opinion Count: A Framework for
Consumer Experience Management 40
In-Store Asia 2018
11th edition of In-Store Asia comes to Mumbai 44
New Materials
Display House : Showcasing infinite
marketing solutions 46
Pragati Offset launches
‘Lamàs’ range of Point of Sale Materials 47
Coming soon at
In-Store Asia 2018 48
Resource 54
Calendar 58

Category Focus - Health & Pharma
Organised Pharma Retail Chains to see
major leap in India by 2020 08
Region Focus - Delhi & NCR
Intro 16
Sunil Kapoor, MD, Pioneer Aluminium 18
Puneet Batra, Director, Axiom Visual Communications 18
Harjee Gandhi, Director & Consultant, HG Graphics 20
M. Luqman Faraz, Director Faraz Signage Systems 20
Vinod Kr. Gupta, Managing Director, Hannu Marketing 22
Sunny Thakur, Director, Lakshya Signage 22
Atul Maheshwari, CEO, Lastmile Solutions India 24
Sudhir Agarwal, Retail Effects, Director 24
Rajneesh Sharma, Director, Novice Marcom 26
Hitesh Sharma, MD, Vista Retail 28
Umesh Gupta, Gulshan Gupta, Vinay Goel, Partners,
Jumbo Digital Prints Pvt Ltd 28
Rohit Jain, Partner, Seasons Display Vision 29
Studio Thorn 29
Namrata Vimal Nandrazog Business Head & Managing
Partner, Strategic Designs 29
Retail Talk
Modern Bazaar 32
In-Store Activation
Good Earth 34
Brand Talk
Ekam 38
Punjab SInd 40
ChefOn 42
GT Focus
3M 44
POP Parade 46
International POP 52
Packaging Design
Pineapple Consulting 56
Shop-In-Shop
Doyen Foods 58
Materials
Kider India Pvt. Ltd. 59
Coming soon at
In-Store Asia 2018 60
Resource 66
Calendar 70

Category Focus - Cosmetics
B As In Booming Beauty Biz 08
POP Parade 16
International POP 22
Cover Story
Avinash Kumar, Patanjali Ayurved Ltd 24
Region Focus - Bangalore
Intro 28
R.G. Venkatesh, MD, Diamond Display Solutions 30
Jose Palanthinkal, Director, Ideal Design 30
Tabrez Pasha, MD, Squadron Graphics 31
Jaikumar, Managing Director, Jai Graphics 32
Deepak Magar, Proprietor, Supra Digital 32
Komal Wadhwa, Director, Wadpack Display Solutions 33
Sunder R Yadav, Sr. Manager Commercial,
The Hindusthan Enterprises 33
Prabhu, Managing Director, Om Sai Signgrafix 34
S.Rahamathulla, Proprietor, SSR Enterprises 34
Dibashmoni Das , Director
Acumen Marketing Solutions 36
Balakrishna G., MD, Ace Media Solutions Pvt. Ltd. 36
Vasudevan LK, Epson India 37
Retail Talk
Ezone 38
In-Store Activation
Quaker 40
Colonel & Co 42
Brand Talk
Lawrence & Mayo 44
Cholayil 46
Digital Download
Perpule 48
Beaconstalk 50
Packaging Design
Wysiwyg 52
Coming soon at
In-Store Asia 2018 54
Resource 58
Calendar 62

Cover Story
Stirring The Juice Market 08
Category Focus
Raising The Bar in Liquor Retailing 14
In Focus
Vista Retail : Stylising Liquor at Stores 22
POP Parade 24
International POP 36
In-Store Activation
Lego 40
Brand Talk
Peter Chang, Regional Head - South Asia & Country
Manager, Asus India 42
Amit Sarda, Managing Director, Soulflower 44
Niyati Purohit & Ashwin Suresh, Megamorph –
CareClean Domestic Cleaning Solutions 46
Vimal Sharma, CEO, Bliss Chocolates 48
Sunil Agarwal, Director, Vinod Cookware 50
GT Focus
Dollar Industries Ltd. 52
Food Retailing
Monginis Foods 54
Packaging Design
Elephant Design 56
Column : Shopper Marketing
Mike Anthony, Founder & Global CEO, Engage - A
Global Management Consultancy 58
Column : Tips of The Trade
Kiran Mahasua Prof. Siddharth Deshmukh, MICA,
Ahmedabad. 60
Resource 63
Calendar 66

November 2019

October 2019

September 2019

August 2019

July 2019

June 2019

May 2019

April 2019

March 2019

February 2019

January 2019

December 2018

November 2018

October 2018

September 2018

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.

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Point of Purchase - May 2017

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