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Food Retail @ India Adding Oomph To Food Retail 08 Category Focus Capturing A Nation With A Major Sweet Tooth 10 POP Parade 14 International POP 28 In-Store Activation Magnum 32 MTR 34 Lipton Ice Tea 36 Leonardo Olive Oil 38 Brand Talk A. Mahendran, MD & CEO, Global Consumer Products Ltd. 40 GT Focus ShopX 42 Regional Focus - Kolkata Introduction 46 Klik Advertising 48 Archana Engineering 48 Accuracy Multimedia 49 Sigma Scan Systems 49 Stylo Maximage 50 Excalibur 50 Concern Events & Promotions 51 Natural Arts & Signage System 51 Wonder Images 52 Graffiti Signgraphics 52 Calcutta Neon 53 Sunrise Media & Effects 54 Ilina Signage & Engineering 54 Packaging Design Vaishnavi Mahendran (India) and Zarko Dumicic (Croatia), BLOK 56 Market Insight Deep Agarwal, Regional Sales Director – India, Zebra Technologies APAC. 58 Column : Shopper Marketing Mike Anthony, Founder & Global CEO, Engage - A Global Management Consultancy 60 What’s New Just Signs India Pvt. Ltd. 62 Resource 63
Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.