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Point of Purchase Magazine - February 2017

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In this issue

Cover Story
Impact Of DeMo On The
Shopper & Shopping Baskets 08
POP Parade 14
International POP 20
Brand Stand
KOSH 24
Pringles 26
MTR 28
Brand Talk
Kaushal Dugar, Founder &
CEO, Teabox 30
Chaitanya Rele, VP – Marketing,
Havmor Ice Cream Ltd 32
Column : Shopper Insight
Kiran Mahasuar & Prof. Siddharth
Deshmukh, MICA Ahmedabad 36
Column : Shopper
Marketing
Christopher Brace, Syntegrate
Consulting 40
Column : Tips of The Trade
Jim Hollen, President, RICH LTD 42
Top Pick of POP 44
Shop in Shop
Saffron Cup 46
Printing Industry News
Sapphire Media Services 47

Point of Purchase Magazine Description:

Publisher: VJ-Media-Works-Pvt-Ltd

Category: Business

Language: English

Frequency: Monthly

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.