Point of Purchase Magazine - August 2016
Point of Purchase Magazine - August 2016
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In this issue
What’s New
ASUS
Spencer’s
Toonz
Hamdard
G.M. Pens
POP Parade
International POP
Brand Stand
Garnier Ultra Blends
ColorBar
Daawat
Retail Innovation
CP Farm Fresh
Brand Talk
Rekha Nahar, MTR
Subhashis Basu, Mother Dairy
Guest Column
Prasenjit Ray, In-Store Consulting
Michelle Adams, Brainology
Point of Purchase Magazine Description:
Publisher: VJ Media Works Pvt Ltd
Category: Business
Language: English
Frequency: Monthly
Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.
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