OUTDOOR ASIA Magazine - December 2017

In this issue

News 08 Regional Roundup 10 Brand Speak Anjana Reddy, CEO, Universal Sportsbiz Pvt. Ltd. 14 Sushant Roy, Associate Vice President, Marketing and Branding, Skipper Limited 18 Think Digital Building projections light up Hong Kong Festival 20 Xtreme Media launches ‘Play’ digital signage media player 22 BMC to clear the decks for digital billboards 22 Pickcel aims to grow digital signage market with cloud solutions 24 Australia’s Telstra payphones to double up as DOOH units 24 Steora’s smart, digital street bench adds new dimension to street furniture 26 Full motion DOOH packs strong brand building power 30 Printing & Graphics IOAA initiates dedicated chapter for large format digital printers 32 Growth Markets 34 Delhi NCR Talks OOH Propelling Delhi NCR to a new growth plane 40 RK Singh, Executive Director - Commercial, Airport Authority of India (AAI) 41 Suresh Balakrishna, CEO, Kinetic Advertising India 42 Prem Shankar Jha, Dy Commissioner, South Delhi Municipal Corporation (SDMC) 44 ‘Globally OOH is leveraging mobility in significant ways’ 46 Sharat Sharma, Director-Operations, DMRC 48 Dhiraj Kapoor, Head – BTL, Intex Technology India 49 ‘One industry voice central to self-regulation & business growth’ 50 ‘DTC bus is the oldest advertising format in Delhi NCR’ 51 ‘As demand for green printing picks up, costs are bound to come down’ 51 ‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’ 52 A sound knowledge sharing & networking platform 54 Simply Creative 58 Consumerics What Consumers Say 68 Resources 70