OUTDOOR ASIA Magazine - January 2017

OUTDOOR ASIA Magazine - January 2017

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In this issue
News 08
Snapshots 14
Big Picture
Myntra 26
Vivo 28
Freecharge 30
Cadbury Fuse 32
Spotlight
US Advertising 34
Guest Column
Arghya Chakravarty, Times OOH 36
Digital OOH
Bigger digital walls to adorn Delhi Metro stations 42
Technology
New frontiers of OOH 44
Media Matters
Gujarat OOH industry gearing up accelerated
growth 46
vivo travels with chennai metro commuters
having made its mark on the mumbai metro, mobile handset brand vivo rolls out an impactful ooh campaign on chennai metro rail ltd’s elevated stretch. jcdecaux has the exclusive advertising rights for the cmrl trains.

1 min
us advertising: taking a big leap into the future
after serving some of the biggest corporate clients and having executed key government campaigns over the years, ooh firm us advertising is gearing up for a major makeover this year. the firm has adopted a whole new corporate approach and is shortly moving to a bigger facility on rohtak road in delhi with a revamped brand identity and a bigger team. outdoor asia chats with amit kapoor, director, us advertising agency pvt ltd, on how the company plans to merge seamlessly with the evolving face of the industry. edited excerpts:

3 mins
OUTDOOR ASIA Magazine Description:
Publisher: VJ Media Works Pvt Ltd
Category: Business
Language: English
Frequency: Monthly
Outdoor Asia started as a Quarterly in April 2002 as Outdoor Today and moved to become a bimonthly under the current name in 2005. In April 2007, the publication became monthly covering all the facets of the Out-of-Home industry. Outdoor Asia focuses on original news, features, latest trends in new technology, the best creative works, new campaigns, research and analysis about OOH advertising. The magazine’s reach into the world of Out-of-Home Advertising is unrivaled. This newly revamped magazine is the key source of information and opinion for media owners, advertising and marketing executives. This magazine reaches subscribers who are key decision-makers and influencers at advertising agencies, major brands and media buying agencies.
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