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In this issue

News 08 Snapshots 14 Big Picture Myntra 26 Vivo 28 Freecharge 30 Cadbury Fuse 32 Spotlight US Advertising 34 Guest Column Arghya Chakravarty, Times OOH 36 Digital OOH Bigger digital walls to adorn Delhi Metro stations 42 Technology New frontiers of OOH 44 Media Matters Gujarat OOH industry gearing up accelerated growth 46

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