News 08
Snapshots 14
Big Picture
Myntra 26
Vivo 28
Freecharge 30
Cadbury Fuse 32
Spotlight
US Advertising 34
Guest Column
Arghya Chakravarty, Times OOH 36
Digital OOH
Bigger digital walls to adorn Delhi Metro stations 42
Technology
New frontiers of OOH 44
Media Matters
Gujarat OOH industry gearing up accelerated
growth 46

India's only specialized monthly magazine launched in 2002 that covers all facts of the OOH industry. Outdoor Asia focuses on Original news, Features, Latest trends in new technology, the best creative work, new campaigns, research and analysis about OOH advertising. This newly revamped magazine, formerly Outdoor Toady, is the key source of information and opinion for Brand marketer, Outdoor specialist and Media Owners.

Outdoor Asia started as a Quarterly in April 2002 as Outdoor Today and moved to become a bimonthly under the current name in 2005. In April 2007, the publication became monthly covering all the facets of the Out-of-Home industry. Outdoor Asia focuses on original news, features, latest trends in new technology, the best creative works, new campaigns, research and analysis about OOH advertising. The magazine’s reach into the world of Out-of-Home Advertising is unrivaled. This newly revamped magazine is the key source of information and opinion for media owners, advertising and marketing executives. This magazine reaches subscribers who are key decision-makers and influencers at advertising agencies, major brands and media buying agencies.

Stable contracts, proper legal system, vision & reputation vital to attracting big investments to OOH’

SPECIAL FEATURE - Why regional brands & OOH need each other.

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 85 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 85 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

OUTDOOR ASIA Magazine - January 2017

OUTDOOR ASIA Magazine - January 2017

In this issue

vivo travels with chennai metro commuters

us advertising: taking a big leap into the future

OUTDOOR ASIA Magazine Description: