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In this issue

News 08 Snap Shots 16 Big Picture Berger Paints 26 PNB Housing 28 Gionee 32 Shopclues 34 Raj Soaps 36 Imara 38 Brand Speak Puneet Anand, Hyundai Motor India 40 Yogesh B Dutta, CP Plus 42 Media Matters Ranjan Thakur, Ministry of Railways 44 IOAA 46 Systems & Processes Indrajit Sen, Adwise Analytics 50 Alternative Media Orienta Cine Advertising 52 Region Kolkata 54 Gujarat 56 Consumerics Straight From The Consumers 58 Resources 60

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