Times OOH acquires ad rights to BMTC\'s premium terminal, Global advertiser to promote Lions Gold Awards, Coming soon : LED screens at Mumbai railway stations!

Brand Speak

Gurpreet Kaur, Head of Marketing, Mrs. Bector Food Specialists 

Sagar Kochhar, Chief Marketing Officer, Rebel Foods

Growth Story

Posterscope – In the OOH driver’s seat 

Ashish Bhasin, CEO Greater South and Chairman & CEO India, Dentsu Aegis Network 

Haresh Nayak, Group MD, Posterscope - South Asia Posterscope and Fabian Cowan, President Posterscope India

Think Digital

Thapas Joseph, President of Fountainhead Digital MKTG 

Hemendu Sinha, Vice President & Business Head, B2B, LG Electronics India 

Jiveshdeep Singh Sandhu 

DOOH content followed by ads 5.1x more engaging: Ocean study 

Digital signages go live at New Delhi Rly Station 

JCDecaux unveils digital pillars at KIAL 

oOh! turns NZ bqs into immersive mini sports arenas

Green OOH

Roland launches versatile Texart RT-640M printer 

Colorjet takes Zero% E-Waste Initiative 

Cosign India launches recyclable printable material

Policy Watch

Coming to terms with the new normal 

A big price to pay for policy stalemate

Rural Marketing

Rajesh Radhakrishnan, Director – Sales & Marketing Vritti iMedia

Expo Digital

Signages & More

Simply Digital 

Resources

Think Digital

Pioneering the DOOH wave

Media Matters

‘Having larger OOH cos will help industry get more traction’

Spotlight

Money4Drive Advertising: Every Penny Counts

Thought Leadership

Turning the wheels of OOH Revolution 

‘Tap into a larger market with DOOH’ 

‘You’ve to have the hunger to grab attention’ 

‘Disrupt OOH to conquer Mt Rs 10,000cr’ 

‘Enhance OOH offerings in semi-urban markets’ 

‘Enhance OOH accountability standards’ 

‘OOH must fulfil digital economy needs’ 

‘Mobile is a strong lever for OOH effectiveness’ 

‘OOH is the makeup of a city’ 

‘Clients buy the audience, not boards’ 

‘Understand technology before treading the DOOH path’ 

‘Audience data is vital for OOH’ 

‘OOH must speak the language of digital’ 

‘OOH is integral to urban development’ 

‘OOH advertising keeps consumers better informed’ 

‘Need to fast-track adoption of Green OOH options’ 

‘Build startups in semi-urban areas’ 

‘Airport media opportunities will grow manifold’ 

Rachana Lokhande anchors Quintessential OOH Quiz 2019 contest

OOH Excellence

Rapport Outdoor Advertising wins OAA 2019

‘Campaign of the Year’ award 

Snapshots of Gold winning works 

The winning moments

OOH Solutions

Best in Class

Snapshots

Networking for more

Resources

Brand Speak

Sapangeet Rajwant, Digital and Marketing Head – Colors
Peeyush Bachlaus, GM – Marketing, Kansai Nerolac Paints
Ram Jalan, CMO, Omaxe Ltd

Think Digital
Doug Pearce, CEO, Doohken Network, Shanghai
Gautam Bhirani, Managing Director, EyeTalk Media Ventures
Selvel One Group strengthens LED display solution business
Ocean study unravels true brand building power of full motion DOOH
Talon acquires Grand Visual, QDOT


Media Matters
Billboards: Here & After
Barry Cupples, Global CEO, Talon

Transit Media
Airport Media: At a higher altitude
Metro Media: On Track For Growth
Rail Media: All Set For The Long Haul
RDN project gaining traction in Bengaluru Div
‘RDN project in Bangalore Div will set benchmark standards'

OOH Means More
Malls, Cineplexes, Hypermarkets: Growing OOH Avenues

Excellence
OAA – Celebrating OOH Excellence
How the numbers stack up
The best in business

OOH Solutions
The OOH Growth Catalysts

Simply Digital

Resources

PATTISON Outdoor onboards Broadsign for network optimisation.

Cut-throat competition hurting Gujarat digital printers.

State of Business - Nitin Jain, Managing Director, Prodigy Communications and Marketing.

Interesting times ahead for city's outdoor media mix.

This Issue
What's New 

Airport Media 

Brand Speak 

Ulf Smedberg, Country Marketing Manager, IKEA India 

OAC 2018 

Convention

OOH Quiz 

OAA 2018 

OOH Expo 

O&A Contest 

Snapshots

Simply Creative 

Resources

OAC Special Editions.

‘Barry Frey, President & CEO, Digital Place-based Advertising Association.

Sunder Hemrajani, Co-founder & CEO, Incon Strategy Advisors Pvt. Ltd Haresh Nayak is Regional Director, Posterscope Asia Pacific & Managing Director.

Puneet Anand, Senior GM & Group Head, Marketing, Hyundai Motor India.

Brand Strat - OOH gets us 70% of audience volume.

OAC 2018: Charting The OOH Growth Map.

Global OOH - Global perspectives on OOH and more...

OA Magazine

UNIQUE & INNOVATIVE DISPLAY AREA.

MORE THAN 1 LAKH SQUARE FEET ADVERTISEMENT AREA IN YOUR CITY..

Transport advertising steers Russian OOH progress.

Green printing - The writing is on the wall.

Allen Ebenezer Eric, General Manager - Marketing and more...

Outdoor Asia Jan edition is with Simply Creative, Brand Speak.

News 08
Regional Roundup 10
Brand Speak
Anjana Reddy, CEO, Universal Sportsbiz Pvt. Ltd. 14
Sushant Roy, Associate Vice President, Marketing and Branding, Skipper Limited 18
Think Digital
Building projections light up Hong Kong Festival 20
Xtreme Media launches ‘Play’ digital signage media player 22
BMC to clear the decks for digital billboards 22
Pickcel aims to grow digital signage market with cloud solutions 24
Australia’s Telstra payphones to double up as DOOH units 24
Steora’s smart, digital street bench adds new dimension to street furniture 26
Full motion DOOH packs strong brand building power 30
Printing & Graphics
IOAA initiates dedicated chapter for large format digital printers 32
Growth Markets 34
Delhi NCR Talks OOH
Propelling Delhi NCR to a new growth plane 40
RK Singh, Executive Director - Commercial, Airport Authority of India (AAI) 41
Suresh Balakrishna, CEO, Kinetic Advertising India 42
Prem Shankar Jha, Dy Commissioner, South Delhi Municipal Corporation (SDMC) 44
‘Globally OOH is leveraging mobility in significant ways’ 46
Sharat Sharma, Director-Operations, DMRC 48
Dhiraj Kapoor, Head – BTL, Intex Technology India 49
‘One industry voice central to self-regulation & business growth’ 50
‘DTC bus is the oldest advertising format in Delhi NCR’ 51
‘As demand for green printing picks up, costs are bound to come down’ 51
‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’ 52
A sound knowledge sharing & networking platform 54
Simply Creative 58
Consumerics
What Consumers Say 68
Resources 70

News 08
Regional Roundup 12
Brand Speak
Manish Agarwal, Brand & Marketing Head, Hindi Movie Cluster, Zee Cinema,
Zee Cinema HD, Zee Anmol Cinema and Zee Action 16
Transit Media
Kochi Metro: Building a solid platform for brand advertising 20
Planning
Posterscope launches ‘rateOOH
meter’ for buying efficiency 22
Thought Leadership
Airport media – cut out for premium brand advertising 24
Think Digital
‘Complex & overlapping rules are barriers to seamless DOOH business’ 28
Iconic feature-rich Piccadilly Lights glowing bright 32
WCRS, Leo Burnett take top prizes in Ocean’s digital creative competition 34
JCDecaux’s BrandDO raises DOOH accountability standards 36
Origins Advertising unveils ultra high-tech FOB in Lucknow 36
US’ Adelphic opts for Rubicon Project’s programmatic platform 38
Integrated, inclusive approach key to success of smart city projects 38
Xtreme Media introduces economical LED mesh 40
Audi drives contextual advertising on DOOH in UK 41
Lifestyle International launches Asia Pacific’s largest LED screen in Hong Kong 42
Face-Off
Amazon, Flipkart rivalry spills over to outdoor
during festive season 44
Growth Markets 46
New Media 54
Simply Creative 56
Consumerics
What Consumers Say 74
Perspectives
What Audiences Say 76
Resources 78

News 08
Regional Roundup 12
Media Matters
‘SOP v5.5 is a strong step to address
payment issues’ 16
IOAA calls for stern steps to end ‘reverse
auctions’ 18
Event
Delhi NCR Talks OOH Conference in
Gurugram on Nov 17 20
Brand Speak
Ashish Jajoo, VP & Brand Head – Innerwear
Business, ABFRL 22
Planning
Some distance to go before
integrated planning delivers 26
Thought Leadership
Digital billboards can work wonders for OOH 28
Brand Destination
‘Mall media a natural choice for advertisers’ 30
‘Malls advertising delivers the right impact’ 34
Outlook
OMI – Slipping into the fast lane 36
Think Digital
Origins Advertising takes digital moving
media to semi-urban markets 38
‘DOOH will soon take the centre-stage’ 40
Sharekhan by BNP Paribas checks
into airports 42
Coca-Cola bags two Guinness World Records
for its 3D billboard 44
New Media 46
Digital Printing 48
Spotlight
Quantum Outdoors 50
Growth Markets 52
Simply Creative 64
Resources 70

March 2020

February 2020

January 2020

December 2019

November 2019

October 2019

September 2019

August 2019

July 2019

June 2019

May 2019

April 2019

March 2019

February 2019

January 2019

December 2018

Outdoor Asia started as a Quarterly in April 2002 as Outdoor Today and moved to become a bimonthly under the current name in 2005. In April 2007, the publication became monthly covering all the facets of the Out-of-Home industry. Outdoor Asia focuses on original news, features, latest trends in new technology, the best creative works, new campaigns, research and analysis about OOH advertising. The magazine’s reach into the world of Out-of-Home Advertising is unrivaled. This newly revamped magazine is the key source of information and opinion for media owners, advertising and marketing executives. This magazine reaches subscribers who are key decision-makers and influencers at advertising agencies, major brands and media buying agencies.

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OUTDOOR ASIA - February - 2013

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