In this issue

The cover theme of the December issue is ‘Who's your brand custodian? The CEO, the employees, or the customers?’ Harish Bhat, Brand Custodian, Tata Sons and Lakshmipathy Bhat, Vice President - Marketing Communications, Robosoft Technologies give detailed insights on whom the ownership and custodianship of a brand lie on, and how the concerned stakeholders can nurture the brand so that it not just brings profits but also creates value for everyone. Shubhranshu Singh, Global Head of Brand and Marketing, Royal Enfield opines that marketing has to change its traditional ways, as it is set to shape the future course of our world.

A Sum Of The Parts

A Sum Of The Parts

10+ mins

Fair Play

The power of breaking out of the ‘safety zone’ in business—why women should seize it.

5 mins

People First, Always

How to be a facilitative leader, and run effective, innovative teams.

5 mins

B Schools Can Play A Key Role in Grooming Leaders Of Tomorrow

Beyond just disseminating knowledge, B Schools can become holistic learning centres to create leaders.

6 mins

Culture Drives Performance

An ownership culture balances opportunity-seeking with accountability, and stimulates more value creation over time.

5 mins

The Fallout Of Workforce Stress - A Case Study

Stress has become a constant companion at the workplace for most of us; it needs to be tackled effectively in order to keep negative effects at bay. Work-related stress and its ramifications in personal life seem to have taken a toll in the case of this pharma company employee, Dharmendra Gupta. When he started his career as a medical representative, his aspirations were high—he knew he was qualified enough and had received the right kind of training at his company. He had high expectations from his job too, and was confident he could easily convince any doctor to prescribe a particular medicine. However, things turned out to be different. Faced with multiple demands—in his personal life as well as on the office front—the initial enthusiasm and confidence petered out, and he is now finding it difficult to handle the situation.

6 mins

The Best Defence

When facing an uncertain future, organisations should avoid going by gut instinct and have a thoughtfully devised plan in place.

4 mins

All In, All Together

A diverse workforce can not only bring above-average profits to the organisation but also help in value creation.

5 mins

Read all stories from Indian Management

Indian Management Magazine Description:

Indian Management strives to be a monthly management journal of high Quality targeted at middle and senior managers. It aims to be a credible source of insight, information and inspiration for management professionals. Through in-depth features, articles, live cases and caselets, research analysis, reports, reviews etc., based mainly on Indian experiences, Indian Management endeavors to consistently deliver to its readers a Journal that explores and imbibes the available knowledge and best practices pertaining to all aspects of management.