In this issue

Home to perhaps the largest biodiversity, notably its collection of flora and fauna, India is emerging as a favourite destination for tourists, who come looking for eco-tourism experiences. Most states have launched their eco-tourism policy and are taking steps to ensure that not just the wildlife and the vegetation in their region is preserved, but so is the human culture, lifestyle and heritage. This issue of India&You; covers a number of destinations and other subjects that touch the sensitivity of the subject. This year, World Travel Mart (WTM) in London has chosen eco-tourism and sustainable tourism as two of its main themes, allowing countries and companies in the travel business to exchange best practices in how to protect the environment and also boost tourism at the same time. To cater to these interests, and of our readers, in this issue we have put together a variety of topics, ranging from travel to fashion, talking about India’s sustainable practices.

Focus On Niche Tourism And Infrastructure

With increased tourist arrivals in India, the Ministry of Tourism is working to build strategies, including focus on niche tourism areas like cruise, golf and adventure. Amidst everything, improvement in tourism infrastructure is the key, says Verma.

4 mins

Bringing Jammu To The Forefront

Jammu has for long been the neglected part of the state ofJammu and Kashmir. However, now Jammu Tourism is pushing the destination,not only for spiritual travel, but also MICE, adventure, entertainment, and eco-tourism, says Priya Sethi.

3 mins

It's Off The Beaten Track For Himachal

Himachal Pradesh has some of the best tourist hotspots in India attracting foreign and domestic tourists alike. With Shimla, Kulu, Manali, and Dharamshala, being over-explored by both domestic as well as international tourists, Himachal Pradesh Tourism is now looking at newer and offbeat destinations to offer enhanced experiences, primarily targeting adventure tourists.

4 mins

Wildlife Conservation A Tight Rope Walk

Overall, we are still not in a place where our wildlife is safe.

5 mins

Shimla: At Peace, Amidst All The Action

Stroll down one of the longest pedestrian shopping stretches in the world, or climb for a heritage walk. Get enveloped in a blanket of mist as you speed down a zip line, while the sky is changing from a deep orange to ebony black.

5 mins

Jammu: Beyond The Spiritual Calling

The state of Jammu & Kashmir brings together contrasting worlds, one of them being the division of Jammu in the south. As the epicentre of socio-economic activities, Jammu is a rail hub and a major draw for domestic pilgrims, as well as heritage lovers.

5 mins

Women In Blue Strike And Not Out!

Interest in women’s cricket in India has peaked following their brilliant performance at the recent Women’s World Cup while the International Cricket Council (ICC) unveiled a new research that shows the scale of the impact this summer’s Cricket World Cup has had on fans and new participants.

4 mins

A Portion Of A Big Wedding Feast

A traditional Parsi dish making for a small portion of the big and lavish wedding feasts, marghi na farcha has an authentic yet easy method of preparation. Literally a big piece of chicken, it is also a weekend favourite of many

2 mins

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India & You Magazine Description:

INDIA & YOU (English) is a bymonthly magazine that aims at promoting Indian Business, Tourism, Arts, Music, Cinema, and Culture. Ours are the only publications dedicated to promoting India as a destination – both as an Investment destination amongst the business community and as a Tourism destination amongst the tourism industry. Our publications are dedicated to bringing news and analysis from India around the world. We are the only magazine on India in English with a global reach and if you want to increase your business in these key markets then we are an unmatched resource.