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UNLOCKING FULL POTENTIAL The food & beverage (F&B) industry had envisioned many big things for 2020. From investing constructively in science and technology (S&T), addressing the existing challenges of unhealthy eating, poor nutrition, to sustainable packaging and supply chain management, there were many plans to execute. But the ongoing pandemic has brought about further challenges, and in turn fast-tracked the industry’s plans of implementing S&T. In addition, the consumers’ desire to influence health and wellness through foods and beverages is creating a whole new gamut of opportunities for the industry. As a result, companies are unlocking their full potential in 2021 by adopting the new trends such as immune health, micronutrients, rise of nutraceuticals, meat alternatives and digital transformation

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