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Ushering in the New Year with lots of positivity, hopes, renewed energy and prospects, we are eyeing retail in a new way. The retail sector in the country is among the largest contributors to India’s GDP, 8-10 percent on average, and the second-largest employer in the country, so this year with the growing buzz across the market facing recovery, expectations are high from this sector. E-commerce channels are also growing at a tremendous rate with more than 19,000 e-commerce businesses in India and more than 800 D2C brands roughly worth $44.6 billion in 2021 projected to reach $100 billion by 2025. All this is presenting a very promising podium for retail and the D2C ecosystem specially is presenting a very hopeful scenario in front of India, currently. The D2C startups space has raised a whopping $2.04 billion in funds since 2014 with categories like fashion, home decor and consumer electronics leading the charge. More progress is definitely on the cards, so are the expectations from the government to help retail with the National Retail Policy. With the Union Budget knocking at the door, all across sectors in retail the retailers and brands alike are hopeful that this unified policy will bring about a big change, once put to action.

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