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In this issue

Life has been too unpredictable since the last two years, it still is to a greater extent. But still we are hopeful, doing business and carrying on with our positive spirit. But, I feel happy to say that we are finally closing 2021 with a lot of good things and that overrides the sad, tough days we all lived all this while. 2022 presents a very interesting landscape for retail and makes us hopeful of the good times ahead. Consumer behaviour shift is one of the key noticeable change that we all have witnessed and it’s a work in progress. However, the more consumer demands authenticity, convenience, value, the more we will see retail functions getting agile and very responsive. One thing is very promising to see that and we understood it through the umpteen discussions at PRC that retail is no more about demarcations and divided approaches across online, offline, and Omnichannel. It is all about connected approaches! PRC 2021 was one of the very first mega offline events in retail for 2021, which saw grand presence of brands, retailers, key e-commerce and D2C players, real estate marquee names, technology solution providers, and everybody connected to the retail ecosystem all across 2 days. We captured the essence of Day 1 of the event in our last issue and as a continuation, in this issue we bring to you more power packed insights and a lot of engaging sessions from Day 2. The cover story talks about how phygital retail is no more a term of the future, it is now and constant.

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