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The year is nearing towards its end, I wonder if it is time to say ‘what a year we all had’! Maybe I will for a few more days, but there is no harm in looking back to the highs and lows a little ahead of time. From shifting ahead of a pandemic year to seeing retail make its way back to business to living in a constant scare of the next wave of the pandemic, we have come a long way. But the biggest achievement personally for us have been hosting a successful on-ground event in 2021. It feels like decades that we have met the industry in-person, courtesy the pandemic. Phygital Retail Convention (PRC), Powered by Shiprocket, India’s go-to retail intelligence event of 2021 brought together multiple stakeholders in global retail businesses to hack the most critical disruption-ready strategies around consumer behaviours, technology and innovation. A powerful blend of panel discussions, talks and masterclasses, zoned exhibitions to showcase tech solutions, innovations in products, services, retail spaces, ideas and concepts welcomed delegates and the industry to engage over two days in meaningful conversation on the 10th and 11th of November 2021. We were able to discover and experience advanced solutions from technology solution providers and innovators presenting success stories of trailblazing retail business transformations from across the world. We got a chance to hear the best of best in person and see them exchanging ideas, plans, strategies, and visions on our podium. What an enthralling experience to see retail getting a revival with the phygital touch.

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