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In this issue

New trends and technology-led innovation has now become a well-versed conversation in retail and shopping malls are not far away from these insightful adaptations. However, with malls being closed for the better part of the year given the adversities of the second wave, now these spaces have majorly turned into a social arena. From vaccine drives to exclusive ‘coming back’ discounts and other campaigns for social causes, shopping malls are now voicing for the bigger cause and giving customers a safe space beyond their homes to mingle. Keeping this trend and transformation in mind, we have centered our cover story for this issue on ‘malls turning into social spaces’. In the August issue we exclusively bring to you some startup growth stories in India along with the success stories of big retailers. With heart-to-heart conversations, we also try to unfold the new ideas and business plans that can help retail brands plan their foray into online & ofline space. A recent report has also revealed that the e-retail market is expected to grow to $120–140 billion by FY26. This certainly indicates a boom and retailers are fast surfing on this online wave to catch up some sales and make up for the losses owing to the ‘nobusiness’ days during the early days of the pandemic.

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