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In this issue

The path to the top of the retail chain isn’t easy. It doesn’t just include running a business and generating revenues, but requires a working knowledge of technology, being updated in everything that’s trending in the industry and while the big picture doesn’t often change, the details of the story must adapt to constantly changing business conditions. In today’s pandemic-led accelerated digitalisation, brands and retailers are racing against time to provide the best in Omnichannelisation, Phygital retail, m-commerce, e-commerce and social commerce. Therefore, along with leadership qualities and technical know-how, the duty of the leader is to keep fine-tuning and updating the vision of the company. And when that leader is a woman, the situation is even better handled. No wonder then that women are breaking the glass ceiling in every field and retail – which was an area predominantly occupied by men – is no different today, experiencing change as women take to the helm, posing stiff competition to their male counterparts. In a country riddled with gender stereotypes, here is a look at some women retail leaders who are making a difference in the sector and are crucial in building successful businesses. The March edition of IMAGES Retail brings you a feature on the inspiring women from the retail sector, with an authority to make decisions to take their brands away from the crisis and direct them on to a path to normalcy. Going forward, despite COVID there is happy news for the industry as many retailers pan India are reporting recovery rates in high numbers. A survey conducted by RAI reported that February 2021 recorded sales at 93 percent of pre-COVID sales with East India leading from the front.

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