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Technology has been an integral part of retail since its inception. What started as a trend in the retail industry has suddenly been thrust into the limelight as an essential, accelerated by the pandemic. Retailers across the globe, who had thus far been using only basic technology to attract consumers have realised that they now need much more to convince the consumer to come to them. COVID-19, apart from teaching retailers that a casual approach towards technology is no longer enough to ensure sales, has brought with it enormous business opportunities both on digital and technology front. It has literally drawn every brand out of the comfort zone and has forced them to adopt technology in their business structure, in each department. The cover story of the August e-edition (IMAGES Retail) talks about this l ip side of the pandemic. In what can be seen as a change from surviving to thriving, a step towards how retail businesses will be conducted in the future as well, retailers across the spectrum are investing in technology to provide a safe shopping environment as well as to promote social distancing. The feature showcases technological changes made by Indian retailers to provide a safe and convenient shopping environment for consumers.

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