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It has been more than two months since India has been in a state of lockdown, but the number of COVID-19 active cases have been increasing, the retail ecosystem suff ering. The Government of India has announced an economic stimulus package, which is yet to address the emergent issues faced by the retail industry. With phase 4 of the lockdown opening up some segments of retail aside from essential services has come as relief for the retail industry. As restrictions on movement of people have been lifted to an extent, consumers can now go and shop – for both essential and nonessential products as per convenience and safety norms. However, with malls still not being given the green signal to open, the impact of the lockdown will be bad to severe on the two discretionary retail groups – fashion & lifestyle and consumer goods. All in all, the retail sector stares at signifi cant challenges of lost sales totalling `2.44 lakh crore and 2.6 million jobs (in direct employment alone) as per an EY study.

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